Nutritionists, fitness enthusiasts, food bloggers, or lifestyle influencers aged 25-45 with a focus on health and wellness.

Product Positioning

The brand offers wood-pressed oils, which are typically perceived as a healthier and more natural alternative to refined oils. This product can be positioned in the market as a premium, nutritious option for health-conscious consumers who prioritize clean eating and natural food products. Emphasizing the traditional extraction method and the nutritional benefits of wood-pressed oils can differentiate the brand from competitors.

Target Customers

The ideal customer profile includes:

• Health Enthusiasts: Individuals who are committed to maintaining a healthy lifestyle and are always on the lookout for nutritious food options.
• Fitness Community: People who are actively involved in fitness activities and are conscious about their diet.
• Organic and Natural Product Consumers: Customers who prefer organic and natural products over processed ones.
• Foodies and Home Cooks: Individuals who enjoy cooking and experimenting with new, high-quality ingredients.

Illustrative examples:

• A 30-year-old yoga instructor who follows a strict diet and prefers natural food products.
• A 45-year-old parent who is focused on providing healthy meals for their family.
• A 25-year-old fitness enthusiast who is active on social media and shares their healthy lifestyle with their followers.

Potential Influencer Matches

• Health and Wellness Influencers: These influencers focus on promoting a healthy lifestyle, including nutritious food options. They can effectively communicate the benefits of wood-pressed oils to their audience.
• Fitness Influencers: Influencers who share fitness routines, diet plans, and healthy recipes. They can incorporate wood-pressed oils into their meal prep and highlight its benefits.
• Food Bloggers and Chefs: Influencers who create and share recipes. They can showcase how wood-pressed oils can be used in various dishes, emphasizing its flavor and health benefits.
• Organic and Natural Product Advocates: Influencers who promote organic and natural products. They can highlight the traditional extraction method and the purity of wood-pressed oils.

Content Creation Ideas

• Recipe Videos: Influencers can create videos demonstrating how to use wood-pressed oils in different recipes, from salads to main courses.
• Health Benefits Posts: Detailed posts or infographics explaining the nutritional benefits of wood-pressed oils compared to refined oils.
• Cooking Challenges: Hosting a cooking challenge where followers create dishes using wood-pressed oils and share their creations on social media.
• Behind-the-Scenes: Videos or stories showing the traditional extraction process of wood-pressed oils, emphasizing the natural and artisanal aspects.
• Customer Testimonials: Sharing testimonials from satisfied customers who have experienced health benefits from using wood-pressed oils.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach its target audience and promote the benefits of wood-pressed oils.