Influencers should be outdoor cooking enthusiasts, aged 25-45, located in the UK, with a focus on sustainable living and cooking.

Product Positioning

The product, wooden fuel pellets for use in pellet torches and pizza ovens, can be positioned as an eco-friendly and efficient alternative to traditional fuels. Emphasizing sustainability, the brand can highlight the benefits of using renewable resources, appealing to environmentally conscious consumers. Additionally, positioning the product as a premium choice for culinary enthusiasts can attract customers who value quality and performance in their cooking experiences.

Fresh angles could include promoting the versatility of wooden pellets, showcasing their use in various outdoor cooking scenarios, and emphasizing the flavor enhancement they provide to food, particularly in pizza ovens.

Target Customers

The ideal customer profile for wooden fuel pellets includes:

• Eco-conscious consumers: Individuals who prioritize sustainability and are looking for environmentally friendly fuel options for their outdoor cooking needs.

• Culinary enthusiasts: Home chefs and foodies who enjoy outdoor cooking and are interested in enhancing their culinary experiences with high-quality fuel.

• Outdoor lifestyle advocates: People who frequently engage in outdoor activities such as camping, barbecuing, or hosting backyard gatherings, and are looking for convenient and effective fuel solutions.

Illustrative examples include:

• A family that enjoys weekend barbecues and is looking for a sustainable fuel option for their outdoor grill.

• A pizza restaurant owner seeking to improve the flavor of their wood-fired pizzas with high-quality wooden pellets.

• An eco-conscious camper who wants to minimize their environmental impact while enjoying outdoor cooking.

Potential Influencer Matches

Suitable types of influencers for promoting wooden fuel pellets include:

• Food bloggers and chefs: Influencers who specialize in cooking and outdoor cuisine can effectively demonstrate the product's benefits through recipes and cooking tips, reaching culinary enthusiasts.

• Sustainability advocates: Influencers focused on eco-friendly living can help position the product as a green alternative, appealing to environmentally conscious consumers.

• Outdoor lifestyle influencers: Those who promote camping, grilling, and outdoor cooking can showcase the versatility and convenience of wooden pellets, reaching a broader audience interested in outdoor activities.

• Home improvement and DIY influencers: These influencers can highlight the use of wooden pellets in various home projects, such as outdoor kitchens or fire pits, attracting homeowners looking to enhance their outdoor spaces.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Recipe videos: Create engaging cooking videos featuring dishes made with wooden pellets, showcasing their flavor-enhancing qualities.

• Sustainability stories: Share content that highlights the environmental benefits of using wooden pellets, including sourcing and production processes.

• Outdoor cooking tips: Provide practical advice on using wooden pellets in different cooking scenarios, such as grilling, smoking, or baking.

• User-generated content campaigns: Encourage customers to share their own cooking experiences using wooden pellets, fostering community engagement and authentic testimonials.

• Comparative content: Develop articles or videos comparing wooden pellets to other fuel types, emphasizing their advantages in flavor, sustainability, and efficiency.

These content ideas can help create a strong brand presence and resonate with the target audience, increasing engagement and driving sales.