Influencers aged 25-45, interested in cooking and outdoor living, with a strong social media presence.

Product Positioning

The product, wooden fuel pellets for use in pellet torches and pizza ovens, can be positioned as an eco-friendly and efficient alternative to traditional fuels. Emphasizing sustainability, the brand can highlight the benefits of using renewable resources, appealing to environmentally conscious consumers. Additionally, positioning the product as a premium choice for culinary enthusiasts can attract customers who prioritize quality in their cooking experiences. Fresh angles could include promoting the versatility of the pellets for various cooking methods and their contribution to enhancing flavor profiles in food preparation.

Target Customers

The ideal customer profile for wooden fuel pellets includes:

• Eco-conscious consumers: Individuals who prioritize sustainability and are looking for environmentally friendly fuel options for their outdoor cooking needs.

• Culinary enthusiasts: Home chefs and foodies who enjoy using high-quality ingredients and tools to enhance their cooking, particularly those who own pizza ovens or outdoor grills.

• Outdoor lifestyle advocates: People who frequently engage in outdoor activities such as camping, tailgating, or backyard gatherings, and are looking for convenient and effective fuel sources.

• Health-conscious individuals: Consumers who are mindful of the health implications of their cooking methods and prefer natural, chemical-free fuel options.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Eco-lifestyle influencers: These influencers focus on sustainable living and can authentically promote the eco-friendly aspects of wooden fuel pellets, reaching an audience that values environmental responsibility.

• Food and cooking influencers: Chefs, food bloggers, and culinary content creators can showcase the use of wooden pellets in recipes, particularly for pizza and grilling, appealing to culinary enthusiasts.

• Outdoor and adventure influencers: Influencers who specialize in outdoor activities can demonstrate the practicality and convenience of using wooden pellets for camping or outdoor cooking, targeting consumers who enjoy outdoor lifestyles.

• Home improvement and DIY influencers: These influencers can create content around building or enhancing outdoor cooking spaces, integrating wooden fuel pellets as a key component for outdoor cooking setups.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Recipe videos: Create engaging cooking videos that showcase delicious recipes made using wooden fuel pellets, highlighting their flavor-enhancing qualities.

• Sustainability stories: Share content that educates consumers about the benefits of using renewable fuel sources and the environmental impact of choosing wooden pellets over traditional fuels.

• DIY outdoor cooking setups: Provide tutorials on building outdoor kitchens or pizza ovens, featuring wooden fuel pellets as an essential element for cooking.

• User-generated content campaigns: Encourage customers to share their experiences and recipes using wooden pellets, creating a community around the product and increasing brand visibility.

• Comparative content: Develop articles or videos comparing wooden fuel pellets to other fuel sources, emphasizing their advantages in terms of flavor, sustainability, and convenience.

By leveraging these strategies, the marketing campaign can effectively resonate with the target audience and enhance brand awareness.