MyInfluencer
Brief

"Looking for the creator of yarn and knit in Australia"

Yarn and knitting creators in Australia

Research Insight & Analysis

Product Positioning

The query indicates a focus on yarn and knitting products in Australia. This suggests a niche market within the broader crafting and DIY (Do It Yourself) community. The brand can be positioned as a premium or specialized provider of high-quality yarn and knitting supplies, catering to both hobbyists and professional knitters. Emphasizing the quality, variety, and unique features of the yarn (e.g., eco-friendly materials, hand-dyed options) can help differentiate the brand in the market.

Target Customers

The ideal customer profile for this product includes:

  • Hobbyist Knitters: Individuals who knit as a leisure activity. They are likely to be looking for high-quality, aesthetically pleasing yarns.
  • Professional Knitters and Designers: Those who create knitwear for sale or as part of their design portfolio. They require reliable and high-quality materials.
  • Craft Enthusiasts: People who are passionate about various crafts and DIY projects, including knitting.
  • Eco-conscious Consumers: Customers who prefer sustainable and eco-friendly products.

Illustrative examples:

  • A 35-year-old woman who enjoys knitting in her free time and shares her projects on Instagram.
  • A 28-year-old professional knitwear designer who sells her creations on Etsy and needs high-quality yarn.
  • A 45-year-old craft enthusiast who participates in local craft fairs and workshops.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

  • Knitting and Craft Bloggers/Vloggers: Influencers who create content around knitting projects, tutorials, and reviews of knitting supplies. They can showcase the yarn in their projects and provide honest reviews.
  • DIY and Craft Influencers on Instagram and Pinterest: These platforms are popular for visual content and can help in showcasing the aesthetic appeal of the yarn through beautiful images and short videos.
  • Eco-friendly Lifestyle Influencers: Influencers who focus on sustainable living and eco-friendly products. They can highlight the environmental benefits of the yarn if it is made from sustainable materials.
  • Local Australian Influencers: Collaborating with influencers based in Australia can help in building a local customer base and increasing brand awareness within the region.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

  • Knitting Tutorials and Patterns: Step-by-step guides and video tutorials for creating various knitting projects using the yarn. This can include beginner to advanced level projects.
  • Behind-the-Scenes Content: Showcasing the process of how the yarn is made, including any unique or eco-friendly practices.
  • Customer Spotlights: Featuring projects and testimonials from customers who have used the yarn. This can create a sense of community and trust.
  • Seasonal Projects: Creating content around seasonal or holiday-themed knitting projects, which can attract attention during specific times of the year.
  • Collaborations with Influencers: Partnering with influencers to create exclusive patterns or limited-edition yarn collections. This can generate buzz and excitement around the brand.

By focusing on these strategies, the brand can effectively position itself in the market, reach its target customers, and create engaging content that resonates with the audience.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Yarn and knitting creators in Australia
Campaign Objectives
Looking for influencers in Australia who create content related to yarn and knitting. Ideal influencers should focus on knitting and yarn crafts, including tutorials, project ideas, and product reviews. The content should be engaging and relevant to the knitting and yarn community.
Influencer Persona
Influencers who are passionate about knitting and yarn crafts, based in Australia. They should create content such as tutorials, project ideas, and product reviews related to yarn and knitting.
Content Themes
#knitting #yarncraft #australianknitting
#1
Jaime Dorfman
Jaime Dorfman
@jaime_creates
Australia
Aussie knitwear designer πŸ’“πŸŒˆπŸ§Ά Author of #FastAndFabulousKnits 🌸 Patterns, YouTube & TikTok at the link below! ORDER MY BOOK ⬇️
Followers
119.5K
Macro Influencer
Engagement Rate
0.6%
Last Post
1 month ago
90%Match Score
Fit for"Looking for influencers in Australia who create content related to yarn and knitting. Ideal influencers should focus on knitting and yarn crafts, including tutorials, project ideas, and product reviews. The content should be engaging and relevant to the knitting and yarn community."
This influencer is an Australian knitwear designer who creates content related to knitting and yarn crafts, making them a strong fit for the brand's campaign.
#2
Kate 🌻 Source Of Fibre
Kate 🌻 Source Of Fibre
@sourceoffibre
AU
Kate 🌻 Crochet & knitting supplies for the cool kids 😎
Followers
21.2K
Micro Influencer
Engagement Rate
0.3%
Last Post
1 month ago
85%Match Score
Fit for"Looking for influencers in Australia who create content related to yarn and knitting. Ideal influencers should focus on knitting and yarn crafts, including tutorials, project ideas, and product reviews. The content should be engaging and relevant to the knitting and yarn community."
This influencer is based in Australia and focuses on crochet and knitting supplies, making them a good fit for the brand's campaign.
#3
Naztazia
Naztazia
@naztazia
United States
Donna Wolfe from #naztazia #diy #handmade #crochet #knitting #sewing #embroidery #crafts #quilting #beading #tutorial
Followers
875.6K
Macro Influencer
Engagement Rate
1.8%
Last Post
1 month ago
85%Match Score
Fit for"Looking for influencers in Australia who create content related to yarn and knitting. Ideal influencers should focus on knitting and yarn crafts, including tutorials, project ideas, and product reviews. The content should be engaging and relevant to the knitting and yarn community."
While this influencer creates DIY and craft content, their primary focus is on crochet, knitting, and other crafts, making them a good fit for the brand's campaign.
#4
Zara | Modern Knit + Crochet Patterns and Tips
Zara | Modern Knit + Crochet Patterns and Tips
@lilypurldesign
Australia
~ Helping women and makers create modern, sustainable knitwear 🌿 ~ Explore knit & crochet patterns & tutorials below ⬇️
Followers
2.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for influencers in Australia who create content related to yarn and knitting. Ideal influencers should focus on knitting and yarn crafts, including tutorials, project ideas, and product reviews. The content should be engaging and relevant to the knitting and yarn community."
This influencer is based in Australia and focuses on modern, sustainable knitwear, making them a good fit for the brand's focus on yarn and knitting.
#5
hannah
hannah
@theoccasionalknitter
Australia
🧢 i knit occasionally πŸ“ naarm/melbourne, aus πŸ“¨ theoccasionalknitter@gmail.com
Followers
3.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for influencers in Australia who create content related to yarn and knitting. Ideal influencers should focus on knitting and yarn crafts, including tutorials, project ideas, and product reviews. The content should be engaging and relevant to the knitting and yarn community."
This influencer is based in Australia and focuses on knitting, making them a good fit for the brand's focus on yarn and knitting.
#6
Toy Knitting Patterns
Toy Knitting Patterns
@ohjosielou
Australia
EmilyπŸ’• Super Cute Knitted Toy Patterns, Australia 🐨 Shop my PDF knitting Patterns on EtsyπŸ‘‡πŸ» Find finished items on my sister shop @hellosallyjo
Followers
4.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for influencers in Australia who create content related to yarn and knitting. Ideal influencers should focus on knitting and yarn crafts, including tutorials, project ideas, and product reviews. The content should be engaging and relevant to the knitting and yarn community."
This influencer is based in Australia and creates content related to knitting, making them a good fit for the brand's campaign.