The query indicates a focus on yarn and knitting products in Australia. This suggests a niche market within the broader crafting and DIY (Do It Yourself) community. The brand can be positioned as a premium or specialized provider of high-quality yarn and knitting supplies, catering to both hobbyists and professional knitters. Emphasizing the quality, variety, and unique features of the yarn (e.g., eco-friendly materials, hand-dyed options) can help differentiate the brand in the market.
The ideal customer profile for this product includes:
Illustrative examples:
To effectively reach the target customers, consider collaborating with the following types of influencers:
Here are some content topics and ideas that align with the brand and have the potential to go viral:
By focusing on these strategies, the brand can effectively position itself in the market, reach its target customers, and create engaging content that resonates with the audience.
Extracted from Campaign Brief & Market Analysis