Influencers interested in fitness and wellness, aged 20-40, based in Barcelona, active on Instagram and YouTube.

Product Positioning

The yoga and pilates studio located in El Born, Barcelona, can be positioned as a premium wellness destination that offers a unique blend of traditional and modern practices. The studio can emphasize its location in the vibrant and culturally rich neighborhood of El Born, appealing to both locals and tourists seeking a holistic fitness experience. By highlighting the expertise of instructors, personalized classes, and a serene environment, the studio can differentiate itself from other fitness centers in the area.

Target Customers

The ideal customer profile includes health-conscious individuals who are interested in maintaining a balanced lifestyle through yoga and pilates. These customers are likely to be:

• Young professionals and entrepreneurs living or working in Barcelona who are looking for stress relief and physical fitness.
• Tourists visiting Barcelona who are interested in experiencing local wellness activities.
• Expats and international residents who are familiar with yoga and pilates and seek a community-oriented studio.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Local Lifestyle Influencers: Influencers who focus on Barcelona's lifestyle and culture can attract locals and tourists interested in exploring the city's wellness offerings.
• Fitness and Wellness Influencers: Those who specialize in yoga, pilates, and holistic health can directly appeal to individuals seeking these specific practices.
• Travel Influencers: Influencers who highlight unique experiences in Barcelona can draw in tourists looking for authentic activities during their stay.

Content Creation Ideas

• Virtual Studio Tours: Create engaging video content showcasing the studio's ambiance, facilities, and classes, providing a virtual experience for potential customers.
• Instructor Spotlights: Feature interviews or short clips of instructors sharing their expertise and tips, building trust and connection with the audience.
• Customer Testimonials: Share stories and testimonials from satisfied clients, highlighting the benefits and community aspect of the studio.
• Wellness Challenges: Organize and promote yoga or pilates challenges on social media, encouraging participation and engagement from followers.
• Cultural Integration: Develop content that ties yoga and pilates practices to the cultural and historical aspects of El Born, creating a unique narrative for the studio.