The product in question is a yoga app, which falls under the broader categories of wellness, lifestyle, beauty, fitness, recovery, and nutrition. In the existing market, this app can be positioned as a comprehensive tool for individuals seeking to improve their physical and mental well-being through yoga. Given the increasing popularity of holistic health and wellness, the app can leverage its multifaceted approach to attract users interested in not just yoga, but also in overall lifestyle improvement.
The ideal customer profile for this yoga app includes:
By leveraging these strategies, the yoga app can effectively reach its target audience and establish a strong presence in the wellness and lifestyle market.
Extracted from Campaign Brief & Market Analysis