Yoga enthusiasts aged 18-45 on Instagram/YouTube/TikTok

Product Positioning

The product in question is likely related to yoga, possibly a yoga video or series of videos. In the existing market, yoga is associated with wellness, mindfulness, and physical fitness. The brand can be positioned as a source of high-quality, engaging, and educational yoga content that caters to both beginners and experienced practitioners. Emphasizing unique aspects such as innovative yoga techniques, expert instructors, or a focus on holistic health can help differentiate the product.

Target Customers

The ideal customer profile includes individuals interested in health and wellness, particularly those who practice or are interested in yoga. This includes:

• Young professionals seeking stress relief and physical fitness
• Health-conscious individuals looking for new ways to stay active
• Yoga enthusiasts who are eager to learn new techniques or deepen their practice
• Beginners who are curious about starting yoga and need guidance

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Yoga Instructors: Influencers who are certified yoga teachers with a strong online presence. They can demonstrate the yoga videos and provide credibility.

• Wellness Bloggers: Influencers who focus on holistic health and wellness. They can integrate the yoga videos into broader wellness content, reaching a health-conscious audience.

• Fitness Enthusiasts: Influencers who promote various forms of exercise and fitness. They can introduce yoga as a complementary practice to their followers.

Content Creation Ideas

• Yoga Challenges: Create a series of yoga challenges that influencers can participate in and share with their followers, encouraging audience engagement.

• Behind-the-Scenes Content: Share behind-the-scenes footage of the making of the yoga videos, including interviews with instructors and production insights.

• Live Yoga Sessions: Host live yoga sessions with influencers, allowing their followers to join in real-time and experience the product firsthand.

• User-Generated Content: Encourage users to share their own yoga experiences and progress using a specific hashtag, creating a community around the brand.

These strategies can help position the yoga video product effectively in the market, reach the ideal customers, and create engaging content that resonates with the audience.