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Brief

"influencer on instagram with more than 100K followers, that shows cool gadgets for the kitchen and house. with target audience of mostly US based. has to be esthetic and young. "

influencer on instagram with more than 100K followers, that shows cool gadgets for the kitchen and house. with target audience of mostly US based. has to be esthetic and young.

Research Insight & Analysis

in question appears to be cool gadgets for the kitchen and house. These products can be positioned as innovative, practical, and stylish solutions for modern living. Emphasizing their utility, aesthetic appeal, and the convenience they bring to everyday tasks can help differentiate them in the market. Highlighting features such as smart technology, space-saving designs, and multifunctionality can attract tech-savvy and design-conscious consumers.

Target Customers

The ideal customer profile for these kitchen and house gadgets would likely include:

  • Young Professionals: Individuals in their 20s and 30s who are tech-savvy, appreciate modern design, and are looking for ways to make their home life more efficient and stylish.
  • Homeowners and Renters: People who have recently moved into a new home or apartment and are looking to equip their space with the latest gadgets.
  • Cooking Enthusiasts: Individuals who enjoy cooking and are interested in gadgets that can enhance their culinary experience.
  • US-Based Audience: Given the requirement for a mostly US-based audience, the focus should be on influencers whose followers are predominantly from the United States.

Potential Influencer Matches

Tech and Gadget Reviewers

Influencers who specialize in reviewing the latest tech and gadgets can effectively showcase the features and benefits of the kitchen and house gadgets. Their followers trust their opinions on new products and are likely to be interested in innovative home solutions.

Lifestyle Influencers

Young, aesthetic-focused lifestyle influencers who share content about home decor, organization, and daily routines can seamlessly integrate these gadgets into their content. Their followers are often looking for inspiration to enhance their own living spaces.

Cooking and Food Bloggers

Influencers who focus on cooking and food can demonstrate how these gadgets can make meal preparation easier and more enjoyable. Their audience is likely to be interested in practical kitchen tools that can improve their cooking experience.

Home Improvement and DIY Influencers

These influencers can showcase how the gadgets can be used in home improvement projects or DIY setups, appealing to followers who enjoy enhancing their living spaces with innovative solutions.

Content Creation Ideas

Product Demonstrations

Create videos or posts that demonstrate how the gadgets work, highlighting their unique features and benefits. This can include unboxing videos, setup guides, and real-life usage scenarios.

Aesthetic Home Tours

Collaborate with influencers to create home tour videos or posts where they showcase how the gadgets fit into their stylish and modern homes. This can inspire followers to envision the products in their own spaces.

Cooking Tutorials

Partner with cooking influencers to create recipe videos that incorporate the gadgets. This can show the practical applications of the products and how they can make cooking more efficient and enjoyable.

Before and After Transformations

Showcase how the gadgets can transform a space or simplify a task through before and after content. This can be particularly effective for home improvement and organization influencers.

User-Generated Content Campaigns

Encourage followers to share their own photos and videos using the gadgets, creating a sense of community and authenticity around the products. This can also provide valuable social proof.

By leveraging these types of influencers and content ideas, the marketing campaign can effectively reach and engage the target audience, driving interest and sales for the kitchen and house gadgets.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Young, aesthetic kitchen and house gadget influencers
Campaign Objectives
Looking for young, aesthetic influencers on Instagram with over 100K followers who showcase cool kitchen and house gadgets. The target audience should be primarily US-based.
Influencer Persona
Young, aesthetic influencers on Instagram with a focus on kitchen and house gadgets, primarily targeting a US-based audience.
Content Themes
#KitchenGadgets #HomeTech #SmartHome
#1
Brooke’s Buys
Brooke’s Buys
@UCJE5sRwOgsoCYEmKptJW6tQ
US
🌴California Lifestyle Cleaning & Organization Modern Organic Home Decor Brooke JuLyn is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a mean for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.
Followers
276.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for young, aesthetic influencers on Instagram with over 100K followers who showcase cool kitchen and house gadgets. The target audience should be primarily US-based."
This influencer focuses on California lifestyle, cleaning, and organization, which aligns well with the brand's focus on house gadgets. They are based in the US and have a significant following on YouTube, but not on Instagram.
#2
💛|TRENDY HOME FINDS|💛
💛|TRENDY HOME FINDS|💛
@trendyhomefinds1
Morocco
🧡| Products | Decor | Design | Technology |🧡™ 🛍️|👇Shop Here👇|🛍️
Followers
1.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for young, aesthetic influencers on Instagram with over 100K followers who showcase cool kitchen and house gadgets. The target audience should be primarily US-based."
This influencer focuses on products, decor, and design, which aligns well with the brand's focus on house gadgets. However, they are based in Morocco, not the US, and their target audience may not align with the brand's primarily US-based audience.
#3
DaveHax
DaveHax
@UC0rDDvHM7u_7aWgAojSXl1Q
GB
Life hacks, cooking tips, kitchen gadgets, viral products, and much more - Pretty Cool Huh! Merch store link below.
Followers
7.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for young, aesthetic influencers on Instagram with over 100K followers who showcase cool kitchen and house gadgets. The target audience should be primarily US-based."
This influencer has a large following and focuses on life hacks and cooking tips, which aligns well with the brand's focus. However, their primary platform is YouTube, not Instagram.
#4
Epicurious
Epicurious
@UCcjhYlL1WRBjKaJsMH_h7Lg
For people who love to eat.
Followers
5.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for young, aesthetic influencers on Instagram with over 100K followers who showcase cool kitchen and house gadgets. The target audience should be primarily US-based."
This influencer has a large following and focuses on food, which aligns well with the brand's focus. However, their primary platform is YouTube, not Instagram.
#5
Chelsea Wynn
Chelsea Wynn
@mrsheadline
United States
Cocktails From My Home Bar✨Simple Recipes ✨Pretty Drinks✨ Easy To Make Cocktails ✨Drink Responsibly ✨ 💌Let’s Collab #amazon ➡️Mrsheadline@gmail.com
Followers
358.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for young, aesthetic influencers on Instagram with over 100K followers who showcase cool kitchen and house gadgets. The target audience should be primarily US-based."
This influencer focuses on cocktails and drink recipes, which does not align with the brand's focus on kitchen and house gadgets. However, they are based in the US and have a significant following on Instagram.
#6
The Deal Guy
The Deal Guy
@UC5Qbo0AR3CwpmEq751BIy0g
US
If you love Deals, Insider Store Secrets and Saving Money then you're going to love my channel. Hi, I'm Matt Granite! I'm YouTube's first ever 24/7 deal finder! Through joining my channel you will be the first to know the best product deals, secret sale days and consumer tips and tricks that will save you tons of money. I like to say subscribing to my channel is one of the best deals you'll ever find + it's completely free to click that red button and join this awesome community! Finally, if you love Black Friday and Prime Day, then I promise you're going to love my channel! - Matt Granite AKA The Deal Guy® For business inquiries, email: business@thedealguy.com
Followers
2.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for young, aesthetic influencers on Instagram with over 100K followers who showcase cool kitchen and house gadgets. The target audience should be primarily US-based."
This influencer focuses on deals and savings, which does not align well with the brand's focus on kitchen and house gadgets. However, they have a significant following on YouTube and are based in the US.