Young Canadian female influencers who focus on sustainability and outdoor activities. They should have a smaller but highly engaged following and be able to create content that promotes eco-friendly products.

Product Positioning

The product in question is from "The Unscented Company," which suggests a focus on unscented, likely eco-friendly personal care or household products. Given the emphasis on sustainability, the brand can be positioned as a leader in eco-conscious living, appealing to consumers who prioritize environmental responsibility and natural products. The brand can leverage its unscented feature to attract customers with sensitivities to fragrances or those who prefer a minimalist approach to personal care.

Target Customers

The ideal customer profile for The Unscented Company would include:

• Young Adults (18-35 years old): This demographic is increasingly concerned about sustainability and environmental impact. They are more likely to seek out eco-friendly products and support brands that align with their values.
• Eco-conscious Consumers: Individuals who prioritize sustainability in their purchasing decisions, including those who prefer products with minimal environmental impact.
• Outdoor Enthusiasts: People who enjoy outdoor activities and are likely to be interested in products that are gentle on the environment.
• Health-conscious Individuals: Consumers who are mindful of the ingredients in their personal care products and prefer unscented options to avoid potential allergens or irritants.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be:

• Nano Influencers (1K-10K followers): These influencers have a smaller but highly engaged audience. They are often seen as more authentic and relatable, which can be beneficial for promoting niche products like those from The Unscented Company.
• Canadian Female Influencers: Targeting Canadian influencers ensures relevance to the local market and can help build a community of loyal customers within the region.
• Sustainability Advocates: Influencers who focus on eco-friendly living, zero waste, and sustainable practices. They can effectively communicate the brand's commitment to sustainability.
• Outdoor Enthusiasts: Influencers who share content related to outdoor activities, nature, and adventure. They can highlight the product's suitability for an active, eco-conscious lifestyle.
• Young Influencers: Influencers in the 18-35 age range who resonate with the target demographic and can create content that appeals to younger audiences.

Content Creation Ideas

To effectively promote The Unscented Company products, consider the following content ideas:

• Product Reviews and Tutorials: Influencers can create detailed reviews and tutorials showcasing how they use the products in their daily routines. This can include before-and-after comparisons, ingredient highlights, and personal testimonials.
• Sustainability Challenges: Influencers can initiate challenges that encourage their followers to adopt more sustainable practices, using The Unscented Company products as part of the challenge.
• Outdoor Adventures: Influencers can document their outdoor activities and demonstrate how the products fit seamlessly into an eco-friendly, active lifestyle. This can include camping trips, hiking adventures, and other nature-related content.
• Behind-the-Scenes Content: Share the story behind The Unscented Company, including the brand's mission, production processes, and commitment to sustainability. Influencers can visit the company's facilities or interview the founders.
• Collaborative Giveaways: Partner with influencers to host giveaways that encourage audience engagement and product trials. This can help increase brand visibility and attract new customers.

By leveraging these content ideas and collaborating with the right influencers, The Unscented Company can effectively reach and engage its target audience, driving brand awareness and loyalty.