The product in question is jellies and candy, which are typically positioned as fun, sweet treats that appeal to both children and adults. Given that the brand is based in Karachi, it can leverage local flavors and cultural elements to stand out in the market. The brand can be positioned as a family-friendly option that brings joy and sweetness to everyday moments, making it ideal for sharing among family members, especially young parents, uncles, and aunts.
The ideal customer profile for this brand includes:
These influencers are young parents who share their daily lives, parenting tips, and family activities. They can create content around sharing the jellies and candy with their kids, highlighting the joy and bonding moments.
These influencers often include young uncles and aunts who showcase their family interactions. They can create engaging content around fun family gatherings where the jellies and candy are a central treat.
Food bloggers who focus on snacks and treats can provide detailed reviews and creative ways to enjoy the jellies and candy. They can reach a broader audience who are interested in trying new and exciting food products.
By leveraging these strategies, the brand can effectively reach its target audience and create engaging, shareable content that resonates with young parents, uncles, and aunts in Karachi.
Extracted from Campaign Brief & Market Analysis