Your product is a set of 2ml perfume testers, which is a great way for customers to try out different scents without committing to a full-sized bottle. This product can be positioned as an affordable and convenient option for young females who enjoy experimenting with different fragrances. The small size makes it perfect for carrying in a purse or backpack, which is ideal for college and university students who are always on the go.
The ideal customer profile for your product includes:
Illustrative examples of your target customers:
These influencers often review and promote beauty products, including perfumes. They have a strong following among young females who trust their recommendations.
Influencers with a smaller but highly engaged following can be more cost-effective and provide a higher return on investment. They often have a more personal connection with their audience.
Students who are influencers themselves can directly reach your target audience. They can share their experiences with the product in a relatable way.
Influencers can create unboxing videos where they share their first impressions of the perfume testers. This type of content is engaging and can generate excitement about the product.
Influencers can incorporate the perfume testers into their daily routines, showing how they use the product throughout the day. This makes the content relatable and practical.
Influencers can review each scent in the tester set, comparing them and sharing their favorites. This helps potential customers decide which scents they might like.
Running a giveaway or contest in collaboration with influencers can increase brand visibility and engagement. Followers can participate by sharing the post or tagging friends, which can help spread the word about your product.
Encourage influencers to ask their followers to share their own experiences with the perfume testers. This can create a sense of community and increase trust in your brand.
By leveraging these strategies, you can effectively reach your target audience and generate high sales for your 2ml perfume tester e-commerce store.
Extracted from Campaign Brief & Market Analysis