Youth soccer micro-influencers

Product Positioning

The user's query is focused on finding influencers for soccer, specifically targeting youth and micro soccer influencers. This suggests that the product or service is likely related to soccer equipment, apparel, training programs, or events aimed at young soccer players. The brand can be positioned as a key player in the youth soccer market, emphasizing quality, performance, and the development of young talent.

Target Customers

The ideal customer profile would include:

• Youth Soccer Players: Boys and girls aged 6-18 who are actively involved in soccer, either through school teams, local clubs, or recreational leagues.
• Parents of Youth Soccer Players: Parents who are looking to support their children's soccer ambitions by providing them with the best equipment, training, and opportunities.
• Youth Soccer Coaches and Trainers: Individuals who are responsible for training and developing young soccer talent and are looking for reliable products and services to enhance their coaching.

Illustrative examples:

• A 12-year-old boy who plays for his local soccer club and is looking for new soccer cleats.
• A parent who wants to enroll their 10-year-old daughter in a summer soccer camp.
• A high school soccer coach seeking high-quality training equipment for their team.

Potential Influencer Matches

Micro-Influencers

Micro-influencers typically have a following of 1,000 to 100,000 followers. They are known for having a highly engaged audience and can be very effective in niche markets like youth soccer.

• Youth Soccer Players with a Social Media Presence: Young athletes who share their training routines, match highlights, and soccer tips. They can inspire other young players and their parents.
• Soccer Coaches and Trainers: Coaches who share training drills, motivational content, and success stories of their players. They can influence both young players and their parents.
• Soccer Moms and Dads: Parents who document their children's soccer journey, sharing tips on balancing sports and academics, and reviewing soccer products.

Content Creation Ideas

• Training Tips and Drills: Videos or posts featuring young soccer players or coaches demonstrating effective training drills and techniques.
• Product Reviews and Unboxings: Influencers reviewing new soccer gear, apparel, or training equipment, highlighting the benefits and features.
• Match Highlights and Skills Showcases: Clips of young players showcasing their skills during matches or practice sessions.
• Behind-the-Scenes Content: Day-in-the-life videos of young soccer players, showing their training routines, diet, and preparation for matches.
• Parenting Tips for Soccer Parents: Content aimed at parents, offering advice on supporting their children's soccer ambitions, managing schedules, and choosing the right equipment.

By leveraging these types of influencers and content ideas, the brand can effectively reach and engage with its target audience, building a strong presence in the youth soccer market.