YouTube gaming influencers, primarily male, aged 18-35, focused on Fortnite and Rocket League, with a history of brand collaborations.

Product Positioning

To effectively position a brand or product within the gaming market, particularly for titles like Fortnite and Rocket League, it is essential to emphasize the unique features and benefits that resonate with gamers. This could include aspects such as:

• Community Engagement: Highlighting how the product fosters community interaction, whether through in-game features, social media integration, or events.

• Performance Enhancement: If applicable, showcasing how the product enhances gaming performance or experience, such as improved gear, accessories, or digital content.

• Brand Alignment: Positioning the product as a natural fit within the gaming culture, aligning with the values and interests of the target audience.

For new products, identifying gaps in the current market, such as unmet needs or emerging trends, can provide fresh angles. For instance, focusing on sustainability in gaming products or promoting inclusivity can attract attention in a crowded market.

Target Customers

The ideal customer profile for a gaming-related product targeting Fortnite and Rocket League players includes:

• Age Group: Primarily teenagers to young adults (ages 13-30), who are active gamers and engage with gaming content on platforms like YouTube.

• Gaming Enthusiasts: Individuals who regularly play Fortnite or Rocket League, often participating in online communities and tournaments.

• Content Consumers: Viewers who follow gaming influencers for tips, entertainment, and community engagement, often seeking recommendations for products that enhance their gaming experience.

Illustrative examples of target customers:

• A 16-year-old high school student who plays Fortnite daily and follows several YouTube influencers for gameplay tips and product reviews.

• A 25-year-old college student who plays Rocket League competitively and is interested in gear that can improve their performance.

Potential Influencer Matches

Suitable influencers for promoting the product should include:

• Mid-Tier Gaming Influencers: Creators with 100,000–500,000 views per video who focus on Fortnite or Rocket League. They have a dedicated audience and are often seen as relatable, making their endorsements more impactful.

• Emerging Influencers: Those with 10,000–99,999 views who are on the rise. They may have a more engaged audience and can be more cost-effective for collaborations.

• Brand Collaborators: Influencers who have a history of working with brands, as they understand the dynamics of sponsorships and can effectively communicate product benefits to their audience.

These influencers can reach target customers through authentic content that resonates with their gaming experiences, leveraging their established trust and rapport with their followers.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Gameplay Challenges: Collaborate with influencers to create unique challenges using the product, encouraging audience participation and sharing.

• Product Reviews and Tutorials: Influencers can create in-depth reviews or tutorials showcasing how the product enhances gameplay, providing value to their viewers.

• Live Streams and Q&A Sessions: Hosting live streams where influencers use the product while interacting with their audience can create a dynamic and engaging experience.

• Community Events: Organizing tournaments or events that involve the product, with influencers as hosts or participants, can generate buzz and foster community engagement.

• Behind-the-Scenes Content: Sharing the development process or the story behind the product can create a personal connection with the audience, making them feel part of the brand journey.

These content ideas not only promote the product but also encourage community interaction, which is vital in the gaming space.