Micro to mid-tier YouTube gaming influencers, average views 100k-500k, prior brand sponsorship experience, business email preferred.

Product Positioning

To effectively position your brand or product within the gaming market, particularly in relation to Fortnite and Rocket League, it is essential to highlight unique features that resonate with the gaming community. This could include emphasizing aspects such as competitive gameplay, community engagement, or innovative technology. For new products, consider aligning them with current trends in gaming, such as cross-platform play or esports integration, to enhance relevance and appeal.

Target Customers

The ideal customer profile for your campaign would likely include:

• Casual Gamers: Individuals who play Fortnite or Rocket League for fun and social interaction, typically aged 16-30.

• Competitive Gamers: Players who engage in tournaments and seek to improve their skills, often aged 18-35, who are more likely to invest in gaming gear or services.

• Parents of Young Gamers: Adults purchasing games or gaming-related products for their children, often looking for safe and engaging content.

Examples of target customers could include:

• A 20-year-old college student who plays Fortnite with friends and follows gaming influencers for tips and entertainment.

• A 25-year-old professional gamer who participates in Rocket League tournaments and is interested in high-performance gaming equipment.

• A parent looking for age-appropriate games and accessories for their 12-year-old child who is an avid Fortnite player.

Potential Influencer Matches

To effectively reach your target customers, consider collaborating with the following types of influencers:

• Gaming Content Creators: Influencers who specialize in Fortnite and Rocket League gameplay, tutorials, and live streams. Their established audience is likely to be highly engaged and interested in gaming products.

• Esports Athletes: Professional gamers who compete in tournaments. Their endorsement can lend credibility and attract competitive gamers.

• Family-Friendly Influencers: Creators who focus on family-oriented gaming content, appealing to parents looking for safe gaming options for their children.

In addition to the specified requirements, influencers with a strong community presence and engagement metrics will enhance the effectiveness of your campaign.

Content Creation Ideas

To align with your brand and maximize engagement, consider the following content topics and ideas:

• Gameplay Challenges: Create challenges that encourage viewers to participate and share their experiences, such as "Fortnite Build-Off" or "Rocket League Trick Shot Contest."

• Behind-the-Scenes Content: Showcase the development process of your product or service, providing insights into how it enhances the gaming experience.

• Collaborative Streams: Partner with influencers for live gaming sessions where they use your product, allowing for real-time interaction with their audience.

• User-Generated Content Campaigns: Encourage fans to share their own content using your product, with the chance to be featured on your official channels.

• Educational Series: Develop a series of videos or articles that provide tips and tricks for improving gameplay in Fortnite and Rocket League, integrating your product as a solution.

These ideas not only align with the interests of your target audience but also have the potential to go viral, increasing brand visibility and engagement.