The product in question is personalized portraits, specifically targeting couples. This product can be positioned as a unique and sentimental gift option for couples, suitable for various occasions such as anniversaries, weddings, Valentine's Day, or even as a home decor item that celebrates their relationship. The personalized aspect adds a special touch, making it a memorable keepsake.
The ideal customer profile for this product includes:
Illustrative examples:
Lifestyle Influencers: These influencers often share content about their daily lives, relationships, and personal experiences. They can create relatable and authentic content showcasing the personalized portraits in their homes or as gifts.
Couple Influencers: Influencers who create content as a couple can directly appeal to the target audience. They can share their experience of receiving or gifting a personalized portrait, highlighting its sentimental value.
Art and DIY Influencers: These influencers focus on creative projects and artistic content. They can emphasize the craftsmanship and personalization involved in creating the portraits, appealing to an audience that values unique and artistic items.
Home Decor Influencers: Influencers who specialize in home decor can showcase how the personalized portraits can be integrated into various interior design styles, appealing to those looking to enhance their living spaces.
By collaborating with the right influencers and leveraging these content ideas, the marketing campaign can effectively reach and resonate with the target audience, driving interest and sales for the personalized portraits.
Extracted from Campaign Brief & Market Analysis