To effectively position the brand, product, or service in the existing market, it is crucial to understand its unique selling points (USPs) and how it differentiates from competitors. For new products, identifying a niche or unmet need in the market can provide a fresh angle. The product should be positioned to highlight its benefits, quality, and value proposition to the target audience.
The ideal customer profile should be based on demographics, psychographics, and behavioral characteristics. Examples of target customers could include:
Given the requirement to find YouTube influencers with 1,000 or fewer subscribers, the focus should be on micro-influencers who have a highly engaged and niche audience. Types of influencers that would be suitable include:
These influencers can effectively reach the target customers by creating authentic and relatable content.
To align with the brand and have the potential to go viral, consider the following content topics and ideas:
These content ideas can help in creating engaging and shareable content that resonates with the target audience.
Extracted from Campaign Brief & Market Analysis