Kobiety, 20-40 lat, zainteresowane zdrowiem, podróżami i sportem, aktywne na Instagramie i TikToku.

Product Positioning

Bottles with filtration systems designed for travel can be positioned as essential travel companions for health-conscious individuals. The focus should be on convenience, sustainability, and health benefits, emphasizing how these bottles can provide clean drinking water in various environments, thus enhancing the travel experience.

Highlighting the eco-friendly aspect of the product can resonate well with consumers who are increasingly concerned about environmental issues. Positioning the product as a solution for both hydration and environmental responsibility can create a strong market fit, especially among travelers who prioritize health and sustainability.

Target Customers

The ideal customer profile for the filtering bottles includes:

• Health-conscious travelers: Individuals who prioritize their health and well-being while traveling, often seeking products that support their lifestyle.

• Outdoor enthusiasts: People who engage in activities such as hiking, camping, or adventure sports, where access to clean water may be limited.

• Eco-conscious consumers: Those who are concerned about plastic waste and are looking for sustainable alternatives to single-use plastic bottles.

• Fitness enthusiasts: Individuals who regularly participate in sports or fitness activities and require hydration solutions that are portable and effective.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and wellness influencers: These influencers can promote the health benefits of using filtered water while traveling, appealing to health-conscious consumers.

• Travel bloggers/vloggers: Influencers who specialize in travel content can showcase the product in various travel scenarios, demonstrating its practicality and necessity.

• Outdoor and adventure influencers: These influencers can highlight the product's durability and effectiveness in outdoor settings, attracting outdoor enthusiasts.

• Eco-friendly lifestyle influencers: Collaborating with influencers who focus on sustainability can help reach eco-conscious consumers, emphasizing the environmental benefits of using reusable filtered bottles.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Travel tips for health-conscious travelers: Create content that provides tips on staying healthy while traveling, including the importance of hydration and how the filtering bottle fits into that lifestyle.

• Adventure stories featuring the product: Encourage influencers to share their personal experiences using the filtering bottle during outdoor adventures, showcasing its practicality.

• Sustainable travel challenges: Launch a campaign encouraging followers to share their sustainable travel practices, featuring the filtering bottle as a key component.

• DIY hydration recipes: Share creative recipes for flavored water that can be made using the filtered water, appealing to fitness enthusiasts and health-conscious consumers.

• User-generated content contests: Encourage customers to share photos or videos of their travels with the filtering bottle, creating a sense of community and engagement around the brand.

By focusing on these strategies, the marketing campaign can effectively reach and resonate with the target audience, driving awareness and sales for the filtering bottles.