Český influencer, věk 18-35, zaměření na technologie a hry, aktivní na Instagram/YouTube.

Product Positioning

Zero Latency is an innovative gaming experience that offers immersive virtual reality (VR) gameplay. To effectively position this service in the Czech market, it can be highlighted as a unique entertainment option that combines physical activity with cutting-edge technology. Emphasizing the social aspect of VR gaming, where friends can engage in cooperative gameplay, can attract a broader audience. Additionally, positioning it as a perfect venue for events, team-building activities, or birthday parties can enhance its appeal.

Target Customers

The ideal customer profile for Zero Latency includes:

• Young Adults (18-35 years): This demographic is typically tech-savvy and enjoys new experiences. They are likely to be interested in gaming and social activities.

• Families with Children: Parents looking for fun and engaging activities for their children may find VR gaming appealing, especially for birthday parties or family outings.

• Corporate Teams: Companies seeking unique team-building experiences can be targeted, as VR gaming promotes collaboration and communication.

Illustrative examples include:

• A group of friends planning a weekend outing.
• A family celebrating a child's birthday.
• A corporate team looking for an innovative way to enhance teamwork.

Potential Influencer Matches

To effectively promote Zero Latency, consider collaborating with the following types of influencers:

• Gaming Influencers: These influencers have a dedicated following of gaming enthusiasts. They can showcase the gameplay experience, highlighting the excitement and fun of VR gaming.

• Lifestyle Influencers: Influencers who focus on lifestyle content can attract a broader audience by integrating Zero Latency into their social activities, emphasizing the social and fun aspects of the experience.

• Family and Parenting Influencers: These influencers can promote Zero Latency as a family-friendly activity, sharing their experiences and encouraging other parents to consider it for family outings or celebrations.

• Corporate Influencers: Professionals who focus on business and corporate culture can highlight Zero Latency as a unique team-building experience, appealing to companies looking for innovative ways to engage their employees.

Content Creation Ideas

To create engaging content that resonates with the target audience, consider the following ideas:

• Behind-the-Scenes Videos: Show the setup and technology behind Zero Latency, giving potential customers a glimpse of what to expect.

• Influencer Gameplay Sessions: Collaborate with influencers to host live gameplay sessions, allowing their followers to experience the excitement in real-time.

• User-Generated Content Campaigns: Encourage customers to share their experiences on social media, using a specific hashtag to create a community around Zero Latency.

• Themed Events: Organize special events or tournaments that influencers can promote, creating buzz and attracting participants.

• Challenges and Competitions: Create fun challenges that influencers can participate in, encouraging their followers to join in and visit Zero Latency.

These content ideas can help generate interest and engagement, ultimately driving more customers to the Zero Latency experience.