Мужчины, 18-30 лет, геймеры, активные на YouTube и Twitch.

Product Positioning

The brand or product appears to be related to gaming, particularly focusing on casual or humorous games that appeal to a younger audience. Given the references to games like "Plants vs. Zombies" and "Happy Wheels," the positioning should emphasize fun, nostalgia, and engagement through light-hearted content.

For new products, consider leveraging the existing popularity of retro or classic gaming themes, tapping into the nostalgia factor while also appealing to current gaming trends. Highlighting unique features, such as community engagement or user-generated content, can create a fresh angle for the brand.

Target Customers

The ideal customer profile likely includes:

• Age Group: Primarily children and teenagers aged 8-18 who enjoy casual gaming.

• Interests: Fans of humorous and quirky games, as well as those who engage with gaming culture on platforms like YouTube and Twitch.

• Behavior: Users who enjoy sharing gaming experiences, watching gameplay videos, and participating in online gaming communities.

Illustrative examples of target customers:

1. A 12-year-old who plays mobile games and follows gaming influencers on social media.
2. A 16-year-old who enjoys streaming gameplay on Twitch and engages with gaming memes.
3. A parent looking for fun, safe games for their children that also provide entertainment value.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Gaming YouTubers: Influencers who create content around gameplay, reviews, and tutorials. They can showcase the product in an entertaining way, appealing directly to the gaming community.

• Twitch Streamers: Live streamers who engage with their audience in real-time. They can create a sense of community around the game, encouraging viewers to try it out.

• Social Media Influencers: Those who focus on humor and memes related to gaming. They can create shareable content that resonates with younger audiences, increasing brand visibility.

• Nostalgia Content Creators: Influencers who focus on retro gaming or nostalgic themes. They can connect with audiences who have fond memories of similar games, creating a bridge to the new product.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Gameplay Challenges: Create challenges that influencers can participate in, encouraging their followers to join in and share their experiences.

• Behind-the-Scenes Content: Share the development process of the game, including concept art and design choices, to engage the audience and build anticipation.

• User-Generated Content Campaigns: Encourage players to share their own gameplay clips or fan art, creating a community around the game.

• Humorous Skits or Parodies: Collaborate with influencers to create funny skits or parodies based on the game, tapping into the humor aspect that resonates with the target audience.

• Interactive Polls and Quizzes: Use social media to engage the audience with polls or quizzes related to the game, fostering interaction and excitement.

These strategies can help create a buzz around the product and encourage organic sharing among the target audience.