性别不限，年龄范围不限，加拿大地区，职业包括教练、球员、赛事评论员、战术分析师，活跃于Instagram平台。

Product Positioning

To effectively position a brand or service within the hockey vertical in Canada, it is essential to emphasize the passion and community surrounding the sport. The brand should focus on themes such as teamwork, skill development, and the excitement of hockey culture. Highlighting unique selling propositions, such as innovative training tools, fan engagement platforms, or merchandise that resonates with both players and fans, can create a strong market presence.

For new products, consider leveraging the existing popularity of hockey by aligning with current trends, such as sustainability in sports gear or technology-enhanced training methods. This approach can attract both traditional hockey enthusiasts and a younger audience interested in modern, tech-savvy solutions.

Target Customers

The ideal customer profile for a hockey-related product or service includes:

• Youth Players (Ages 10-18): Young athletes looking to improve their skills and performance. They are often influenced by coaches and professional players.

• Coaches and Trainers: Individuals responsible for developing players' skills. They seek tools and resources that can enhance training sessions.

• Hockey Fans (Ages 18-35): Engaged fans who follow teams and players closely. They are active on social media and enjoy sharing their passion for the sport.

• Parents of Young Players: Parents who invest in their children's hockey development and are interested in products that can aid in their child's growth in the sport.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Hockey Coaches: Coaches with a significant following can provide credibility and insights into training techniques, making them ideal for promoting training products or services.

• Professional Players: Current or former players who have a strong social media presence can inspire young athletes and fans, making them effective ambassadors for merchandise or training programs.

• Sports Analysts and Commentators: Influencers who analyze games and provide tactical insights can engage fans and promote products that enhance their viewing experience or understanding of the game.

• Active Hockey Enthusiasts: Influencers who regularly create content about hockey, including game highlights, training tips, and fan experiences, can effectively reach a broad audience of fans and players.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Training Tips and Drills: Create video content featuring drills and techniques from professional coaches or players that can help young athletes improve their skills.

• Behind-the-Scenes Content: Share exclusive insights into the lives of professional players or coaches, showcasing their training routines, game preparations, and personal stories.

• Fan Engagement Challenges: Launch social media challenges that encourage fans to share their hockey moments, such as scoring goals or practicing skills, using a specific hashtag.

• Interactive Q&A Sessions: Host live sessions with influencers where fans can ask questions about training, game strategies, or player experiences, fostering a sense of community.

• Highlight Reels: Compile and share highlight reels of exciting plays, showcasing the thrill of hockey and encouraging fans to engage with the content.

By focusing on these strategies, the brand can effectively connect with its target audience and leverage influencer partnerships to enhance its marketing campaign.