性别不限，年龄范围不限，加拿大，冰球教练、球员、评论员、分析师，高活跃度爱好者，内容以冰球为主，粉丝≥10K。

Product Positioning

To effectively position a brand or service within the hockey vertical in Canada, it is essential to emphasize the passion and community surrounding the sport. The brand can leverage the emotional connection fans have with hockey, focusing on themes such as teamwork, competition, and personal growth. For new products, aligning with existing trends in hockey gear, training aids, or fan merchandise can create a strong product/market fit. Fresh angles could include sustainability in hockey equipment or innovative training solutions that enhance player performance.

Target Customers

The ideal customer profile for this campaign includes:

• Youth Players: Young athletes aged 10-18 who are actively involved in hockey, looking for gear, training tips, or community engagement.

• Coaches: Individuals who coach youth or amateur teams, seeking resources for training techniques, tactical analysis, and player development.

• Hockey Enthusiasts: Adults aged 25-40 who are passionate about hockey, regularly attend games, and engage with hockey content online.

• Parents of Young Players: Parents who are invested in their children's hockey journey, looking for products that enhance their kids' experience and performance.

Potential Influencer Matches

1. Coaches and Trainers: Influencers who are coaches or trainers can provide valuable insights and tips, reaching both players and parents. Their authority in the field can help build trust in the brand.

2. Professional Players: Current or former professional hockey players can attract a large following and lend credibility to the brand. Their endorsements can significantly influence fans and aspiring players.

3. Sports Analysts and Commentators: Influencers who analyze games and provide tactical insights can engage a more knowledgeable audience, appealing to serious fans and players looking to improve their understanding of the game.

4. Content Creators Focused on Hockey: High-activity creators who regularly post hockey-related content can effectively engage with a dedicated audience. Their consistent updates ensure they remain relevant and can drive ongoing conversations around the brand.

Content Creation Ideas

• Training Tips Series: Create a series of videos or posts featuring training drills, techniques, and advice from coaches and players.

• Behind-the-Scenes Content: Showcase the daily lives of players and coaches, including their training routines, game preparations, and personal stories.

• Fan Engagement Challenges: Launch challenges that encourage fans to share their own hockey skills or experiences, fostering community interaction.

• Tactical Breakdown Videos: Produce content that analyzes recent games or plays, providing insights into strategies and techniques used by professional teams.

• Sustainability in Hockey: Develop content that highlights eco-friendly products or practices within the hockey community, appealing to environmentally conscious consumers.

By focusing on these areas, the campaign can effectively engage the target audience and leverage the influence of key figures in the hockey community.