여성, 20대 후반에서 40대 초반, 가정 관리 및 생활 관련 분야, Instagram/YouTube 플랫폼에서 활동

Product Positioning

To effectively position a brand or product in the market, it is essential to identify its unique selling propositions (USPs) and how it stands out from competitors. For a product related to "살림" (which translates to "housekeeping" or "home management"), the positioning could focus on convenience, sustainability, or innovative solutions that simplify daily chores.

For new products, consider leveraging trends such as eco-friendliness or smart home technology. Highlighting how the product saves time or enhances the quality of life can resonate well with consumers looking for practical solutions.

Target Customers

The ideal customer profile for a housekeeping-related product may include:

• Busy Professionals: Individuals who work full-time and seek efficient solutions to manage their home life.

• Parents: Families with children who need products that simplify cleaning and organization.

• Eco-conscious Consumers: Customers who prioritize sustainable and environmentally friendly products.

• Tech-savvy Individuals: Those interested in smart home devices that integrate technology into their daily routines.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: They can showcase how the product fits into everyday life, demonstrating its practicality and benefits.

• Parenting Bloggers/Vloggers: They can provide relatable content for families, emphasizing how the product helps manage household tasks.

• Eco-friendly Influencers: These influencers can highlight the sustainability aspect of the product, appealing to environmentally conscious consumers.

• Tech Reviewers: If the product incorporates technology, tech influencers can provide in-depth reviews and demonstrations, attracting a tech-savvy audience.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• How-to Guides: Create step-by-step guides on using the product for various housekeeping tasks, making it easy for customers to understand its benefits.

• Before and After Transformations: Showcase the impact of the product through visual transformations in homes, which can be compelling and shareable.

• Sustainable Living Tips: Share content that aligns with eco-friendly practices, positioning the product as part of a sustainable lifestyle.

• User-generated Content Campaigns: Encourage customers to share their experiences with the product on social media, creating a community around the brand.

• Challenges or Contests: Host challenges that encourage users to showcase their housekeeping hacks using the product, fostering engagement and virality.

By focusing on these strategies, the marketing campaign can effectively reach and resonate with the target audience, driving engagement and sales.