性别不限，年龄范围25-45岁，越南，家居/设计/生活方式领域，拥有超过100万粉丝，活跃于Instagram/YouTube/TikTok。

Product Positioning

The furniture market in Vietnam is growing, with increasing demand for both traditional and modern designs. To effectively position a brand in this market, it is essential to highlight unique selling propositions such as sustainability, craftsmanship, or innovative design. For new products, consider emphasizing eco-friendly materials or customizable options that cater to local tastes and preferences. Establishing a strong brand narrative that resonates with Vietnamese culture and lifestyle can also create a compelling product/market fit.

Target Customers

The ideal customer profile for a furniture brand in Vietnam may include:

• Young Professionals: Individuals aged 25-35 who are setting up their first homes and are looking for stylish yet affordable furniture options.

• Families: Parents aged 30-50 seeking durable and functional furniture that accommodates family needs, such as storage solutions and multi-purpose items.

• Interior Designers: Professionals looking for unique pieces to incorporate into their projects, often seeking high-quality and distinctive designs.

• Eco-conscious Consumers: Individuals who prioritize sustainability and are willing to invest in eco-friendly furniture options.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Home Decor Influencers: These influencers specialize in interior design and can showcase how your furniture fits into various home styles, appealing to young professionals and families.

• Lifestyle Influencers: Influencers who focus on daily life and home organization can demonstrate the practicality and aesthetic appeal of your furniture, attracting a broader audience.

• Sustainability Advocates: Collaborating with influencers who promote eco-friendly living can help reach eco-conscious consumers, emphasizing the sustainable aspects of your products.

• Local Artisans or Craftsmen: Partnering with local influencers who highlight craftsmanship can enhance brand authenticity and appeal to customers interested in supporting local businesses.

Content Creation Ideas

To engage your audience and promote your furniture brand, consider the following content topics and ideas:

• Before and After Transformations: Showcase how your furniture can transform spaces, appealing to home decor enthusiasts.

• DIY and Styling Tips: Provide practical advice on how to style furniture in various settings, encouraging user-generated content and interaction.

• Sustainability Stories: Share the journey of your eco-friendly materials and production processes, resonating with environmentally conscious consumers.

• Customer Testimonials and Stories: Highlight real-life experiences of customers using your furniture, creating relatable content that builds trust.

• Interactive Quizzes: Create fun quizzes to help customers find their ideal furniture style, driving engagement and interest in your products.