性别：不限；年龄范围：18-35岁；地点：越南；职业/领域：生活方式、家具；其他关键特征：活跃于TikTok。

Product Positioning

To effectively position a lifestyle furniture brand in the market, it is essential to highlight the unique selling propositions (USPs) that differentiate it from competitors. This could include aspects such as sustainability, customization options, affordability, or innovative design. For a new product, consider leveraging trends in minimalism or multifunctional furniture that caters to urban living spaces. Emphasizing the emotional connection to home and comfort can also resonate well with consumers.

Target Customers

The ideal customer profile for a lifestyle furniture brand may include:

• Young Professionals: Individuals aged 25-35 who are setting up their first homes and are looking for stylish yet affordable furniture options.

• Families: Parents aged 30-45 seeking durable and functional furniture that accommodates children and family activities.

• Eco-conscious Consumers: Individuals who prioritize sustainability and are interested in furniture made from recycled or eco-friendly materials.

• Design Enthusiasts: Customers who appreciate aesthetics and are willing to invest in unique, designer pieces that enhance their living spaces.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase how the furniture fits into everyday life, emphasizing comfort and style. Their content can resonate with young professionals and families.

• Home Decor Influencers: They specialize in interior design and can provide tips on how to style the furniture, appealing to design enthusiasts.

• Sustainability Advocates: Influencers focused on eco-friendly living can highlight the sustainable aspects of the furniture, attracting eco-conscious consumers.

• DIY and Upcycling Influencers: Collaborating with influencers who focus on DIY projects can inspire customers to personalize their furniture, appealing to a creative audience.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Home Tours: Showcase how different influencers style the furniture in their homes, providing inspiration for potential customers.

• Before and After Transformations: Highlight the impact of new furniture on a space, demonstrating the brand's ability to enhance home aesthetics.

• Sustainable Living Tips: Create content around eco-friendly practices in home decor, aligning with the values of eco-conscious consumers.

• DIY Projects: Share creative ways to personalize or upcycle furniture, encouraging engagement and interaction with the brand.

• Seasonal Decor Guides: Offer tips on how to refresh home decor with the changing seasons, keeping the content relevant throughout the year.

These strategies can help in building a strong brand presence and engaging effectively with the target audience.