Artistas de tatuagem, criadores de conteúdo sobre arte corporal, com forte presença em Instagram e TikTok.

Product Positioning

To effectively position a brand or service related to "tatuagem" (tattoo), it is essential to highlight the unique aspects of the offerings. This could include focusing on the artistry, the customization options available, the safety and hygiene standards, or the emotional significance of tattoos. For new products, consider how they can fill gaps in the current market, such as offering eco-friendly inks, innovative tattoo removal solutions, or temporary tattoos that mimic the look of real tattoos without permanence.

Fresh angles could involve storytelling around the tattoo experience, emphasizing personal journeys, or showcasing the cultural significance of tattoos in various communities.

Target Customers

The ideal customer profile for a tattoo-related brand may include:

• Young Adults (18-30 years): Often the primary demographic for tattoos, seeking self-expression and individuality. They may be influenced by trends and social media.

• Art Enthusiasts: Individuals who appreciate tattoo artistry and may be looking for unique designs or artists.

• Cultural Seekers: Customers interested in tattoos that reflect their heritage or personal beliefs, often looking for artists who specialize in specific styles.

• Health-Conscious Individuals: Those concerned about the safety and hygiene of tattooing processes, seeking reputable studios with high standards.

Potential Influencer Matches

1. Tattoo Artists: Collaborating with well-known tattoo artists can provide authenticity and credibility. They can showcase their work and share their creative process, appealing directly to art enthusiasts and potential customers.

2. Lifestyle Influencers: Influencers who focus on lifestyle, fashion, or self-expression can reach a broader audience. They can incorporate tattoos into their content, showcasing how tattoos complement personal style.

3. Health and Wellness Influencers: These influencers can address the safety and hygiene aspects of tattooing, appealing to health-conscious customers. They can provide insights into aftercare and the importance of choosing reputable artists.

4. Cultural Influencers: Influencers who focus on cultural heritage can highlight the significance of tattoos in various cultures, attracting customers interested in meaningful designs.

Content Creation Ideas

• Behind-the-Scenes Videos: Show the tattooing process, from design to execution, highlighting the artistry and skill involved.

• Customer Stories: Share testimonials and stories from customers about their tattoos, focusing on the personal significance and journey behind each piece.

• Tattoo Care Tips: Create content around aftercare and maintenance of tattoos, providing valuable information to potential customers.

• Trend Spotlights: Discuss current tattoo trends, styles, and popular designs, engaging with the audience on what’s in vogue.

• Interactive Q&A Sessions: Host live sessions with tattoo artists where potential customers can ask questions about the tattooing process, styles, and aftercare.

• Cultural Exploration: Create content that explores the history and significance of tattoos in different cultures, appealing to those interested in the deeper meanings behind their choices.