Kortfattat
to promote our branded perfume website and add sales without spending much on the influencer
Micro or nano influencers in beauty or lifestyle niches, active on social media, with strong audience engagement.
Forskningsinsikt och analys
The branded perfume website can be positioned as a unique and luxurious fragrance destination that offers exclusive scents at competitive prices. Emphasizing the quality, exclusivity, and affordability of the perfumes can help differentiate the brand in a crowded market. Highlighting the craftsmanship and unique ingredients used in the perfumes can also attract customers looking for something special.
The ideal customer profile for the branded perfume website includes:
- Young Professionals: Individuals aged 25-35 who are looking for affordable luxury and are interested in personal grooming and fashion.
- Fragrance Enthusiasts: People who are passionate about perfumes and are always on the lookout for new and unique scents.
- Gift Shoppers: Customers seeking high-quality gifts for special occasions, such as birthdays, anniversaries, or holidays.
- Beauty and Lifestyle Influencers: These influencers can showcase the perfumes in their daily routines, reaching young professionals and fragrance enthusiasts who follow them for beauty tips and lifestyle inspiration.
- Fashion Influencers: Collaborating with fashion influencers can help position the perfumes as a stylish accessory, appealing to those interested in fashion and personal style.
- Micro-Influencers: Engaging with micro-influencers who have a dedicated and engaged following can be cost-effective and help reach niche audiences interested in perfumes and luxury products.
Unboxing and First Impressions: Influencers can create unboxing videos showcasing the packaging and their initial reactions to the scents, generating excitement and curiosity among their followers.
Scent Stories: Influencers can share personal stories or memories associated with the perfumes, creating an emotional connection with their audience.
Behind-the-Scenes: Content that provides a glimpse into the perfume-making process or the inspiration behind each scent can intrigue and educate potential customers.
Seasonal or Themed Campaigns: Collaborate with influencers to create content around specific themes or seasons, such as "Summer Scents" or "Holiday Gift Guide," to drive sales during peak shopping periods.
Influencermatchningslista
Kriterier för Influencer-matchning
Hämtad från kampanjbrief och marknadsanalys
- Målgrupp
- Branded perfume promotion on social media
- Kampanjmål
- Looking for micro or nano influencers to promote a branded perfume website. Ideal influencers are active on social media, particularly in beauty or lifestyle niches. Content should highlight the perfume's unique qualities and appeal to a younger audience. The goal is to increase sales without high influencer costs.
- Influencer-persona
- Micro or nano influencers in beauty or lifestyle niches, active on social media, with strong audience engagement.
- Innehållstema
- #PerfumeLovers #FragranceAddict #ScentOfTheDay
- Plattform
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#1.Fragrancezusje
90%
Matchningspoäng
@Fragrancezusje
Perfume enthusiast 🇧🇪
+20K on TikTok
𝙒𝙝𝙮 𝙗𝙚 𝙙𝙚𝙥𝙧𝙚𝙨𝙨𝙚𝙙 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙗𝙪𝙮 ✨𝙥𝙚𝙧𝙛𝙪𝙢𝙚✨?
Followers:
30.7K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
22696
Location:
Belgium
Passar för"Branded perfume promotion on social media"
Fragrancezusje is a micro influencer with a strong focus on perfumes, making her a great fit for the brand's campaign. Her content style is engaging and can effectively highlight the perfume's unique qualities. With a high engagement rate, she has the potential to drive sales through her authentic promotion.
#2.Andrea Charls
88%
Matchningspoäng
@Andrea Charls
•Artist, Singer, Fragrance Reviewer 🫧🎤
•248K YouTube | 96K TikTok
•curlyscents@gmail.com
•Boston, US
Followers:
90.5K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
51507
Location:
United States
Passar för"Branded perfume promotion on social media"
Andrea Charls is a micro influencer who combines artistry with fragrance reviews, making her a good fit for the brand's campaign. Her content can creatively showcase the perfume's unique qualities and appeal to a younger audience. With a solid engagement rate, she can effectively promote the brand's products.
#3.Mariam | Beauty and Makeup
85%
Matchningspoäng
@Mariam | Beauty and Makeup
🎀✨Perfume & Beauty enthusiast
💌pr: missmary.mk8@gmail.com 🇪🇸🇬🇧
Followers:
26.8K|
Micro Influencer
Engagement Rate:
1.9%
Avg. View:
5232
Location:
Spain
Passar för"Branded perfume promotion on social media"
Mariam is a micro influencer in the beauty niche with a focus on perfumes, aligning well with the brand's target audience. Her content style is engaging and personal, which can effectively highlight the unique qualities of the perfume. With a decent engagement rate and active presence, she has the potential to authentically integrate the brand's products into her lifestyle content.
#4.Eau D’ Erica
85%
Matchningspoäng
@Eau D’ Erica
All things fragrance and smells ❤️ 65,000+ subscribers on YouTube 🎥 NEWEST VIDEO BELOW ⬇️
Followers:
63.1K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
28850
Location:
United States
Passar för"Branded perfume promotion on social media"
Eau D’ Erica is a micro influencer focused on fragrance content, aligning perfectly with the brand's target audience. Her engaging content style can effectively showcase the perfume's unique qualities and appeal to a younger demographic. With a solid engagement rate, she can authentically promote the brand's products.
#5.Gunja Tiwari
85%
Matchningspoäng
@Gunja Tiwari
📸 Beauty | Fashion | Lifestyle
📍Mumbai
📧 Business: thingsofbeauty92@gmail.com
🎥 50k+ fam on YouTube
Followers:
175.3K|
Macro Influencer
Engagement Rate:
3.2%
Avg. View:
119622
Location:
India
Passar för"Branded perfume promotion on social media"
Gunja Tiwari is a macro influencer in beauty and lifestyle, which aligns with the brand's target audience. Her content style can effectively showcase the perfume's unique qualities, and her high engagement rate indicates a strong connection with followers. She has the potential to authentically integrate the brand's products into her content.
#6.Kasia Kulewska
82%
Matchningspoäng
@Kasia Kulewska
Fragrance Recommendations | Beauty
fragrance.fun.kk@gmail.com
Followers:
86.5K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
10976
Location:
Poland
Passar för"Branded perfume promotion on social media"
Kasia Kulewska focuses on fragrance recommendations, aligning well with the brand's target audience. Her content style is suitable for promoting the perfume's unique qualities, and her engagement rate indicates a decent connection with her followers. She can authentically integrate the brand's products into her content.