Food bloggers, novelty item enthusiasts, and influencers who focus on Chinese culture. Active on TikTok, Instagram, and YouTube.

Product Positioning

The product is a super delicious chocolate designed specifically for Chinese tastes, and it is uniquely shaped like a camera. This product can be positioned as a premium, novelty chocolate that appeals to both chocolate lovers and photography enthusiasts. The unique camera shape adds a playful and collectible aspect, making it an ideal gift item. Emphasizing the product's alignment with Chinese taste preferences can also help differentiate it from other chocolates in the market.

Target Customers

The ideal customer profile for this product includes:

1. Young Adults (18-35 years old): This demographic is likely to appreciate the novelty and uniqueness of the camera-shaped chocolate. They are also more inclined to share interesting and visually appealing products on social media.
2. Photography Enthusiasts: Individuals who have a passion for photography may find the camera shape particularly appealing, making it a great gift or collectible item.
3. Gift Shoppers: People looking for unique and thoughtful gifts for friends, family, or colleagues. The product's unique shape and design make it a standout gift option.
4. Chocolate Lovers: Consumers who enjoy trying new and high-quality chocolate products, especially those that cater to their taste preferences.

Potential Influencer Matches

1. Food Bloggers and Vloggers: Influencers who focus on food reviews, recipes, and culinary experiences. They can highlight the taste and quality of the chocolate, as well as its unique design.
2. Lifestyle Influencers: Influencers who cover a broad range of topics, including fashion, travel, and daily life. They can showcase the product as a trendy and unique item, perfect for gifting or personal enjoyment.
3. Photography Influencers: Influencers who specialize in photography can create visually stunning content featuring the camera-shaped chocolate, appealing to their audience's interests.
4. Chinese Cultural Influencers: Influencers who focus on Chinese culture, cuisine, and lifestyle. They can emphasize how the chocolate is tailored to Chinese tastes, making it more relatable to their followers.

Content Creation Ideas

1. Unboxing and Taste Test Videos: Influencers can create engaging unboxing videos, showcasing the packaging and design of the chocolate, followed by a taste test and review.
2. Photography Challenges: Photography influencers can create challenges where they use the camera-shaped chocolate in creative photo shoots, encouraging their followers to participate and share their own photos.
3. Gift Guides: Lifestyle influencers can include the chocolate in gift guide videos or blog posts, highlighting it as a unique and thoughtful gift option for various occasions.
4. Cultural Connection: Chinese cultural influencers can create content that connects the chocolate to traditional Chinese flavors and customs, making it more appealing to their audience.
5. Recipe Integration: Food bloggers can incorporate the chocolate into recipes, such as desserts or drinks, showcasing its versatility and taste.

By leveraging these content ideas and collaborating with the suggested types of influencers, the product can effectively reach and engage its target audience, driving both awareness and sales.