College students or college-age individuals in Oshkosh, Wisconsin who are active on social media platforms like Instagram, TikTok, or YouTube. They should create content related to college life, student experiences, and campus activities.

Product Positioning

The user's query does not specify a particular product or service. However, it does mention a specific location (Oshkosh, Wisconsin) and a target demographic (college-age individuals or college students). Given this information, we can infer that the product or service is likely aimed at young adults, possibly those attending the University of Wisconsin-Oshkosh or other nearby colleges.

To position the brand effectively, it would be beneficial to focus on aspects that resonate with college students, such as affordability, convenience, trendiness, and social engagement. Highlighting how the product or service can enhance their college experience, whether through social activities, academic support, or lifestyle improvements, would be key.

Target Customers

The ideal customer profile would be college students or young adults in the Oshkosh, Wisconsin area. These individuals are likely to be:

• Aged between 18-24 years
• Tech-savvy and active on social media platforms
• Interested in trends, fashion, technology, and social events
• Looking for products or services that offer convenience and enhance their college life

Illustrative examples of target customers could include:

• A 20-year-old sophomore at the University of Wisconsin-Oshkosh who is active on Instagram and TikTok, interested in fashion and lifestyle content.
• A 22-year-old senior who is involved in campus activities and uses social media to stay connected with friends and events.
• A 19-year-old freshman who is exploring new products and services to make their college life more enjoyable and efficient.

Potential Influencer Matches

Given the target demographic, the following types of influencers would be suitable for promoting the product or service:

Local College Influencers

These are students who have a significant following within the college community. They can create relatable content that resonates with their peers.

Lifestyle Influencers

Influencers who focus on college life, fashion, and daily routines. They can showcase how the product or service fits into a typical college student's life.

Event and Party Influencers

Individuals who are known for organizing or attending social events and parties. They can highlight the product or service in a fun and engaging way.

Academic and Study Influencers

Students who share study tips, academic advice, and productivity hacks. They can demonstrate how the product or service can aid in academic success.

Content Creation Ideas

To effectively engage the target audience, consider the following content ideas:

General Ideas

• Product Reviews and Unboxings: Influencers can share their first impressions and honest reviews of the product.
• Day in the Life: Influencers can incorporate the product into their daily routines, showing its practical use.
• Giveaways and Contests: Organize giveaways to increase engagement and attract new followers.

Creative Ideas

• Campus Challenges: Create fun challenges that involve the product and encourage students to participate and share their experiences.
• Collaborative Events: Partner with influencers to host events or workshops on campus, featuring the product or service.
• User-Generated Content: Encourage students to share their own content using a specific hashtag, creating a sense of community and authenticity.

By leveraging these strategies, the brand can effectively reach and engage college students in the Oshkosh, Wisconsin area, creating a strong presence within this target market.