Micro influencers in India, aged 25-40, specializing in corporate advice and information, active on LinkedIn/Twitter/Instagram.

Product Positioning

Haleon, a company known for its consumer health products, is looking to engage with micro-influencers in the corporate advice and information space. The brand can position itself as a thought leader in corporate wellness and health management, leveraging its expertise to provide valuable insights and solutions for corporate environments. By aligning with influencers who specialize in corporate advice, Haleon can enhance its reputation as a trusted partner in promoting workplace health and productivity.

Target Customers

The ideal customer profile includes corporate professionals, HR managers, and business leaders who are interested in improving workplace wellness and employee health. These individuals are likely to be decision-makers in their organizations and are looking for credible advice and solutions to enhance their corporate environment. Examples include:

• HR managers seeking to implement wellness programs
• Corporate executives interested in employee health initiatives
• Business consultants focusing on organizational health strategies

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Corporate Advisors: Influencers who provide strategic advice to businesses and have a strong following among corporate professionals. They can share insights on how Haleon's products can be integrated into corporate wellness programs.

• HR Specialists: Influencers with expertise in human resources and employee engagement. They can discuss the benefits of Haleon's offerings in enhancing employee well-being.

• Business Coaches: Influencers who focus on leadership and productivity. They can highlight how Haleon's solutions contribute to a healthier and more productive work environment.

Content Creation Ideas

To engage the target audience and create impactful content, consider the following ideas:

• Panel Discussions: Host live or recorded panel discussions with Haleon leadership and invited influencers, focusing on corporate wellness trends and strategies.

• Case Studies: Share success stories of companies that have implemented Haleon's products to improve employee health and productivity.

• Interactive Webinars: Conduct webinars featuring influencers and Haleon experts, offering practical advice on integrating health solutions into corporate settings.

• Social Media Challenges: Launch a challenge encouraging employees to share their wellness journeys, using Haleon's products, with the hashtag #CorporateWellnessWithHaleon.

These content ideas can help position Haleon as a leader in corporate health and engage the target audience effectively.