Influencers who create video content about electric vehicles, located in Bangalore, targeting auto drivers.

Product Positioning

The product in question is an electric auto rickshaw, which is a sustainable and cost-effective alternative autosh. In the existing market, this product can be positioned as an eco-friendly and economical solution for auto drivers in Bangalore. The emphasis should be on the benefits of electric vehicles, such as lower operating costs, reduced environmental impact, and incentives for electric vehicle adoption. Highlighting these advantages can create a strong product/market fit, especially in a city like Bangalore, which for traffic congestion and pollution issues.

Target Customers

The ideal customer profile includes auto rickshaw drivers in Bangalore who are looking to reduce their operating costs and increase their earnings. These drivers are likely to be interested in vehicles that offer lower fuel costs and require less maintenance. Additionally, be motivated by the opportunity to contribute to a cleaner environment. Examples of target:

frequently operate in high-traffic areas and are looking for more efficient vehicles.

• Drivers who are environmentally conscious and interested in sustainable transportation options.
• Auto rickshaw fleet owners who want to modernize their fleet with electric vehicles.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Automobile Enthusiasts: Influencers who specialize in automotive content and have a strong following among vehicle enthusiasts. They can create engaging content that highlights and economic benefits of electric auto rickshaws.

• Local Lifestyle Influencers: Influ Bangalore who focus on lifestyle and urban living. They can connect with the local audience and emphasize the convenience and environmental benefits of electric vehicles in the city.

• Sustainability Advocates: who promote eco-friendly and sustainable living. They can appeal to the environmentally conscious segment of audience by showcasing the positive impact of electric vehicles on pollution reduction.

Content Creation Ideas

To effectively promote the electric auto rickshaw, consider the following content ideas:

• Test Drive Experiences: Create video content featuring influencers taking test drives of the electric autoshaw, highlighting its features, performance, and benefits.

• Cost Comparison Videos: Develop content that compares costs of electric auto rickshaws with traditional ones, showcasing potential savings for drivers.

• Environmental Impact Stories: Share stories and testimonials from drivers who have switched to electric auto rickshaws, focusing on the positive environmental impact and personal experiences.

• &A Sessions: Host live sessions where influencers answer questions from their audience about electric vehicles, addressing common concerns and misconceptions.

These content help interest and engagement, ultimately encouraging auto drivers in Bangalore to consider taking test drives and adopting electric auto rickshaws.