Travel, lifestyle, and hospitality influencers with a strong presence on Instagram, YouTube, and TikTok. Influencers should be able to create engaging visual content that showcases the features, amenities, and unique experiences of the farmhouse and hotel in Mumbai.

Product Positioning

Your new farmhouse and hotel in Mumbai can be positioned as a luxurious and serene getaway from the bustling city life. Emphasize the unique features such as spacious accommodations, scenic views, modern amenities, and perhaps any unique selling points like organic farm-to-table dining, wellness retreats, or exclusive events. Highlighting the blend of luxury and nature can attract both local and international tourists looking for a premium experience.

Target Customers

Ideal Customer Profile

1. Urban Professionals: Individuals and families from Mumbai and nearby cities looking for a weekend retreat.
2. Tourists: Domestic and international travelers seeking a luxurious stay in Mumbai with a unique experience.
3. Event Planners: Companies and individuals looking for a picturesque venue for weddings, corporate events, or private parties.
4. Wellness Enthusiasts: People interested in wellness retreats, yoga sessions, and organic living.

Illustrative Examples

• A young couple from Mumbai looking for a romantic weekend getaway.
• A corporate team from a multinational company planning a team-building retreat.
• A family from Delhi visiting Mumbai and wanting a luxurious stay with a touch of nature.
• An international tourist seeking a unique and serene experience in Mumbai.

Potential Influencer Matches

Types of Influencers

1. Travel Bloggers/Vloggers: Influencers who focus on travel and luxury stays. They can create engaging content showcasing the unique aspects of your farmhouse and hotel.
2. Lifestyle Influencers: Those who cover luxury living, wellness, and exclusive experiences. They can highlight the serene and luxurious aspects of your property.
3. Food Bloggers: If your farmhouse offers unique dining experiences, food bloggers can attract food enthusiasts by showcasing your culinary offerings.
4. Event Planners and Wedding Influencers: Influencers who specialize in event planning and weddings can promote your venue as an ideal location for events.

How Each Type Reaches Target Customers

• Travel Bloggers/Vloggers: They can attract tourists and urban professionals by showcasing the property through detailed reviews, travel guides, and immersive videos.
• Lifestyle Influencers: They can appeal to wellness enthusiasts and luxury seekers by highlighting the unique experiences and amenities.
• Food Bloggers: They can draw in food lovers and those interested in unique dining experiences by featuring your farm-to-table offerings.
• Event Planners and Wedding Influencers: They can reach event planners and individuals looking for a picturesque venue by showcasing successful events held at your property.

Content Creation Ideas

General Ideas

• Property Tours: Virtual tours of the farmhouse and hotel, highlighting key features and amenities.
• Guest Testimonials: Interviews and testimonials from guests who have stayed at the property.
• Behind-the-Scenes: Content showing the daily operations, staff, and unique aspects of running a farmhouse and hotel.

Creative Ideas

• Themed Stays: Collaborate with influencers to create themed stay experiences (e.g., wellness retreats, romantic getaways) and document their experiences.
• Cooking Classes: Host cooking classes using organic produce from the farm and have food bloggers participate and share their experiences.
• Event Highlights: Showcase beautifully organized events like weddings or corporate retreats held at your property.
• Seasonal Promotions: Create content around seasonal promotions or special events (e.g., monsoon retreats, holiday specials).

By leveraging these strategies, you can effectively position your farmhouse and hotel in the market, attract your target customers, and create engaging content that resonates with your audience.