Food bloggers or lifestyle influencers in Ahmedabad, aged 18-35, active on Instagram and YouTube.

Product Positioning

The food court business in Ahmedabad can be positioned as a vibrant and diverse culinary destination that offers a wide range of cuisines to cater to the tastes of the local population and tourists. By emphasizing the variety and quality of food options, the business can attract food enthusiasts and families looking for a convenient dining experience. Highlighting unique offerings, such as local specialties or exclusive dishes, can also help differentiate the food court from competitors.

Target Customers

The ideal customer profile includes:

• Local Residents: Individuals and families living in Ahmedabad who are looking for a convenient and diverse dining experience.
• Tourists: Visitors to Ahmedabad who are interested in exploring local cuisine and enjoying a variety of food options in one location.
• Food Enthusiasts: People who are passionate about trying new foods and exploring different culinary experiences.

Potential Influencer Matches

• Food Bloggers and Vloggers: Influencers who specialize in food reviews and culinary experiences can showcase the variety and quality of the food court's offerings, attracting food enthusiasts and tourists.
• Local Lifestyle Influencers: Influencers with a strong local following can promote the food court as a go-to dining destination for residents, highlighting its convenience and diverse options.
• Family-Oriented Influencers: Influencers who focus on family-friendly activities can emphasize the food court's suitability for family outings, appealing to local families.

Content Creation Ideas

• Food Tasting Events: Organize events where influencers can sample different dishes and share their experiences with their followers through live streams or posts.
• Behind-the-Scenes Tours: Offer influencers a behind-the-scenes look at the food preparation process, showcasing the quality and authenticity of the dishes.
• Culinary Challenges: Create engaging challenges where influencers try to recreate popular dishes from the food court, encouraging audience interaction and participation.
• Local Cuisine Features: Highlight local specialties and traditional dishes available at the food court, appealing to both locals and tourists interested in authentic culinary experiences.