Physicians, particularly pediatricians or dermatologists, located in Egypt, active on Instagram or Facebook.

Product Positioning

The product in question is a baby product, specifically diaper creams, which are essential for infant care. In the Egyptian market, positioning this product as a must-have for new parents can be effective. Highlighting the product's safety, effectiveness, and any unique ingredients or benefits can differentiate it from competitors. Emphasizing endorsements from healthcare professionals, particularly physicians, can enhance credibility and trust among consumers.

Target Customers

The ideal customer profile includes:

• New Parents: Individuals or couples who have recently had a baby and are looking for reliable and safe baby care products.
• Expecting Parents: Those preparing for the arrival of a newborn and seeking recommendations for essential baby products.
• Caregivers: Family members or nannies responsible for infant care who prioritize high-quality products.

Illustrative examples include a first-time mother in Cairo seeking advice on baby skincare or a family in Alexandria looking for trusted baby product recommendations.

Potential Influencer Matches

• Physicians and Pediatricians: These influencers can provide authoritative recommendations and advice on baby care products, appealing directly to parents seeking expert opinions.
• Parenting Bloggers/Vloggers: Influencers who focus on parenting tips and product reviews can effectively reach new and expecting parents.
• Lifestyle Influencers with a Family Focus: These influencers often share personal experiences and product recommendations, resonating with a broad audience of parents and caregivers.

Content Creation Ideas

• Expert Tips Series: Collaborate with physicians to create a series of short videos or articles offering tips on baby skincare and the benefits of using specific diaper creams.

• Parent Testimonials: Share stories and testimonials from parents who have used the product, highlighting their positive experiences and results.

• Interactive Q&A Sessions: Host live sessions with pediatricians or parenting experts to answer common questions about baby skincare and product usage.

• Before and After Comparisons: Visual content showing the effectiveness of the diaper cream in treating diaper rash can be compelling and shareable.

These content ideas aim to engage the target audience, build trust, and encourage product trials.