Gender: Any; Age Range: 18-50; Location: New York City; Occupation/Niche: Politics, News; Other Key Characteristics: Active on social media, knowledgeable about political issues.

Product Positioning

To effectively position a brand, product, or service within the political or news sector in New York City, it is essential to emphasize its relevance and connection to current events and societal issues. The brand should focus on authenticity, transparency, and engagement with the audience's values and concerns. Highlighting unique selling propositions, such as expert insights, exclusive content, or community involvement, can create a strong product/market fit. Fresh angles could include leveraging local narratives, addressing pressing political topics, or promoting civic engagement initiatives.

Target Customers

The ideal customer profile for a political or news-related campaign in New York City may include:

• Young Professionals: Individuals aged 25-35 who are politically active and engaged in social issues, often seeking information through digital platforms.

• Students: College students who are interested in political discourse and current events, typically active on social media and looking for relatable content.

• Activists: Individuals involved in community organizing or advocacy, who prioritize brands that align with their values and support social causes.

• Local Residents: Citizens who are interested in local news and political developments, often seeking trustworthy sources of information.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Political Commentators: Influencers who specialize in political analysis and commentary can engage audiences interested in in-depth discussions and insights.

• Local Journalists: Influencers who report on local news can provide credibility and reach audiences who prioritize trustworthy information.

• Activist Influencers: Individuals who advocate for social causes can resonate with customers who value activism and community engagement.

• Social Media Personalities: Influencers with a strong presence on platforms like Instagram or TikTok can create relatable content that appeals to younger audiences.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content topics and ideas:

• Live Q&A Sessions: Host live discussions with influencers on pressing political issues, allowing the audience to engage directly.

• Behind-the-Scenes Content: Share insights into the daily lives of influencers involved in political activism or journalism, showcasing their motivations and challenges.

• Infographics and Data Visualizations: Create visually appealing content that simplifies complex political topics, making them more accessible to the audience.

• User-Generated Content Campaigns: Encourage followers to share their opinions on political issues, creating a sense of community and engagement.

• Collaborative Videos: Partner with influencers to create informative and entertaining videos that address current events or political topics in a relatable manner.