Cosplayers and anime enthusiasts in the United States who are active on social media platforms popular with the cosplay and anime community. They should be passionate about both cosplay/anime and jewelry, and able to create engaging content that integrates the two.

Product Positioning

Jewelry can be positioned in several ways to appeal to the cosplay and anime-loving audience. It can be marketed as:

• Authentic Replicas: Jewelry pieces that are accurate representations of accessories worn by popular anime or cosplay characters.
• Themed Collections: Jewelry lines inspired by specific anime series, characters, or themes (e.g., magical girl transformations, iconic symbols).
• Everyday Cosplay: Subtle, stylish jewelry that allows fans to incorporate their love for anime and cosplay into their daily outfits.
• Customizable Pieces: Jewelry that can be personalized with character names, symbols, or colors, allowing fans to create unique pieces.
• Collectible Items: Limited-edition jewelry pieces that are highly sought after by collectors and fans.

Target Customers

The ideal customer is a fan of anime and/or cosplay, residing in the United States, and interested in expressing their passion through fashion and accessories. Examples include:

• The Dedicated Cosplayer: Spends time and money creating elaborate costumes and seeks accurate accessories to complete their look. They are active on social media, attending conventions, and participating in cosplay communities.
• The Casual Fan: Enjoys watching anime and wants to incorporate subtle references into their everyday style. They are looking for affordable and fashionable jewelry that reflects their interests.
• The Collector: Actively seeks out rare or limited-edition anime merchandise, including jewelry. They are willing to invest in high-quality pieces that hold value.
• The Gift-Giver: Looking for unique and thoughtful gifts for anime-loving friends or family members. They appreciate jewelry that is both stylish and meaningful.

Potential Influencer Matches

• Cosplayers: Influencers who create and wear costumes of anime characters. They can showcase jewelry as part of their cosplay outfits, providing visual examples of how the pieces can be styled.
• Anime Artists/Illustrators: Influencers who create fan art or original anime-inspired designs. They can incorporate jewelry into their artwork or create custom designs for jewelry pieces.
• Anime YouTubers/Streamers: Influencers who create video content about anime, such as reviews, discussions, or tutorials. They can feature jewelry in their videos or host giveaways to engage their audience.
• Anime Fashion Bloggers/Stylists: Influencers who specialize in anime-inspired fashion and styling. They can create outfits that incorporate jewelry and provide tips on how to wear it in everyday life.
• Anime Convention Personalities: Influencers who are well-known figures at anime conventions, such as voice actors, artists, or cosplayers. They can promote jewelry at conventions and reach a large audience of fans.

Content Creation Ideas

• Cosplay Jewelry Tutorials: Create videos or blog posts demonstrating how to make or style jewelry for specific cosplay characters.
• Anime-Inspired Outfit Ideas: Showcase different ways to incorporate jewelry into anime-inspired outfits for everyday wear.
• Behind-the-Scenes of Jewelry Design: Share the process of creating jewelry inspired by anime, from initial sketches to finished products.
• Interviews with Cosplayers: Feature interviews with cosplayers who use jewelry in their costumes, discussing their favorite pieces and styling tips.
• Jewelry Giveaways and Contests: Host giveaways or contests on social media to generate excitement and engagement around the brand.
• "Anime Character Jewelry Style" Guides: Create guides that analyze the jewelry styles of popular anime characters and suggest similar pieces that fans can buy.
• Collaborate with Anime Artists: Commission anime artists to create custom artwork featuring the jewelry, which can be used for promotional materials.
• Create a TikTok Challenge: Start a trend where users show off their anime-inspired jewelry and outfits.