Female influencers aged 25-40 in Mysore, India, connected to children's fashion.

Product Positioning

The product in question is kids' fashion, specifically located in Mysore, India. In the existing market, this product can be positioned as a trendy and culturally relevant option for parents looking to dress their children in stylish and comfortable clothing. Emphasizing local craftsmanship, quality materials, and unique designs can help differentiate the brand from competitors. Highlighting the cultural and traditional aspects of Mysore in the fashion line can also appeal to both local and national markets.

Target Customers

The ideal customer profile includes parents and guardians of children aged 0-12 years who are interested in fashion-forward clothing for their kids. These customers are likely to be middle to upper-middle-class families residing in Mysore and surrounding areas. They value quality, style, and comfort in children's clothing and are open to exploring new brands that offer unique and culturally resonant designs.

Examples of target customers:

• A young couple with a toddler who enjoys dressing their child in trendy outfits for social gatherings.
• A family with school-aged children looking for comfortable and stylish clothing for everyday wear.
• Grandparents seeking to purchase fashionable and culturally appropriate clothing as gifts for their grandchildren.

Potential Influencer Matches

1. Local Parenting Bloggers/Vloggers: Influencers who focus on parenting tips, family life, and children's fashion can effectively reach the target audience. They can showcase the clothing line through family-oriented content, such as styling tips for kids or family outings in Mysore.

2. Fashion Influencers Specializing in Kids' Wear: These influencers can highlight the unique designs and quality of the clothing line through fashion shoots and styling videos, appealing to parents interested in the latest trends for their children.

3. Cultural Influencers: Influencers who focus on Indian culture and traditions can emphasize the cultural aspects of the clothing line, attracting parents who value traditional and locally inspired fashion.

Content Creation Ideas

• Styling Tips for Kids: Create content that offers parents creative ways to style their children using the clothing line, including seasonal looks and special occasion outfits.

• Behind-the-Scenes of Production: Share videos or photo stories showcasing the craftsmanship and design process behind the clothing, highlighting local artisans and materials.

• Cultural Fashion Features: Develop content that explores the cultural significance of certain designs or patterns used in the clothing line, connecting with parents interested in cultural heritage.

• Interactive Challenges: Launch social media challenges where parents share photos of their children wearing the brand's clothing, with the chance to win discounts or free products.

By focusing on these strategies, the brand can effectively reach and engage its target audience, leveraging the influence of carefully selected influencers to enhance brand visibility and appeal.