Local Long Island influencers and golf enthusiasts who are active on Instagram, TikTok, and YouTube. Influencers should have a strong presence in the golf community or be well-connected within Long Island.

Product Positioning

The small hat brand company specializes in unique designs and custom orders, which positions it as a niche player in the hat market. The focus on custom orders allows the brand to cater to specific customer preferences, making it ideal for personalized fashion statements. The brand can leverage its unique designs to stand out in the crowded hat market, particularly in the golf segment where style and individuality are valued.

Target Customers

The ideal customer profile for this brand includes:

• Golf Enthusiasts: Individuals who are passionate about golf and appreciate stylish, high-quality hats that can be customized to their preferences.
• Local Long Island Residents: People living in Long Island who are looking for locally-made, unique fashion items.
• Fashion-Conscious Individuals: Customers who value unique designs and are willing to invest in custom-made accessories.

Illustrative examples:

1. A middle-aged golfer who plays regularly and likes to have a distinctive look on the course.
2. A young professional living in Long Island who enjoys supporting local businesses and wearing unique fashion items.
3. A fashion influencer who appreciates custom-made accessories and wants to showcase them to their followers.

Potential Influencer Matches

Local Long Island Influencers

• Lifestyle Bloggers: Influencers who focus on local events, fashion, and lifestyle in Long Island. They can highlight the brand's local roots and unique designs.
• Local Celebrities: Well-known personalities in Long Island who can endorse the brand and reach a broad local audience.

Golf Influencers

• Golf Enthusiasts: Influencers who regularly post about golf, including tips, course reviews, and golf fashion. They can showcase the hats in a golfing context, appealing directly to the target audience.
• Golf Coaches and Professionals: Individuals who have a strong following in the golf community and can provide credible endorsements of the brand's hats.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can create detailed reviews of the hats, highlighting their unique designs and customization options.
• Unboxing Videos: Showcasing the unboxing experience of a custom hat order, emphasizing the brand's attention to detail and quality.

Creative Ideas

• Golf Course Fashion Show: Organize a mini fashion show on a golf course, featuring influencers wearing the brand's hats. This can be shared as a video or a series of photos.
• Custom Hat Design Challenge: Collaborate with influencers to create their own custom hat designs and share the process and final product with their followers.
• Local Long Island Tour: Influencers can wear the hats while exploring popular spots in Long Island, creating a connection between the brand and the local community.

By leveraging these strategies, the small hat brand can effectively reach its target audience and create engaging content that resonates with potential customers.