Influencers who focus on arts and crafts, DIY projects, and creative hobbies. They should be active on Instagram, TikTok, and YouTube, and have a strong following of individuals interested in hands-on creative experiences.

Product Positioning

The brand focuses on providing hands-on experiences in creating personal art pieces using a variety of materials and processes, such as blacksmithing, glass blowing, metal art, and jewelry making. This positions the brand in the niche market of experiential art and craft workshops, appealing to individuals who are interested in learning and creating unique, handmade art pieces. The brand can be positioned as a premium, creative, and educational experience provider, offering a diverse range of artistic activities that cater to both beginners and experienced artists.

Target Customers

The ideal customer profile includes:

• Art Enthusiasts: Individuals who have a passion for art and enjoy exploring different mediums and techniques.
• DIY Hobbyists: People who love to create things with their hands and are always looking for new projects and skills to learn.
• Experience Seekers: Those who value unique and memorable experiences, such as participating in workshops and creating their own art pieces.
• Gift Givers: Individuals looking for unique and personalized gifts for friends and family, such as custom-made jewelry or metal art.
• Tourists and Visitors: People visiting the area who are interested in local art and culture and want to take part in a hands-on activity.

Potential Influencer Matches

Art and Craft Influencers

These influencers specialize in various forms of art and craft, sharing tutorials, project ideas, and showcasing their own creations. They can effectively reach art enthusiasts and DIY hobbyists.

Lifestyle Influencers

Lifestyle influencers who focus on unique experiences, travel, and personal growth can attract experience seekers and tourists. They can highlight the workshops as a must-try activity.

Local Influencers

Influencers who have a strong local following can help attract tourists and visitors to the art center. They can promote the workshops as a local gem and a unique way to experience the culture.

Niche Influencers

Influencers who specialize in specific types of art, such as blacksmithing, glass blowing, or jewelry making, can attract individuals interested in those particular crafts.

Content Creation Ideas

Workshop Highlights

Create content that showcases the different workshops offered, including behind-the-scenes footage, participant testimonials, and the final art pieces created.

Tutorial Videos

Collaborate with influencers to create tutorial videos on specific techniques used in the workshops. This can attract DIY hobbyists and art enthusiasts.

Experience Vlogs

Invite lifestyle influencers to participate in a workshop and document their experience. This can appeal to experience seekers and tourists.

Customer Stories

Share stories and photos of customers who have created unique art pieces in the workshops. This can inspire others to join and create their own.

Seasonal and Themed Workshops

Promote special workshops that are themed around holidays, seasons, or local events. This can attract gift givers and those looking for unique experiences.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.