Kortfattat
Male skincare influencer with more than 40k followers on tiktok and instagram
Male influencers with over 40k followers on TikTok and Instagram, aged 18-35, creating skincare content.
Forskningsinsikt och analys
The product in question is a male skincare line. In the existing market, male skincare is a growing segment as more men are becoming conscious of their skin health and appearance. The brand can position itself as a modern, effective, and easy-to-use skincare solution tailored specifically for men. Emphasizing natural ingredients, scientific backing, and visible results can help differentiate the product from competitors.
The ideal customer profile for this male skincare product includes:
- Age Group: 18-35 years old
- Lifestyle: Active, health-conscious, and appearance-focused
- Interests: Fitness, grooming, fashion, and social media
- Behavior: Regular social media users, particularly on platforms like TikTok and Instagram
Illustrative examples:
- A 25-year-old fitness enthusiast who follows a strict grooming routine.
- A 30-year-old professional who values a polished appearance for work and social events.
- A 22-year-old college student who is exploring skincare routines and trends.
Micro-Influencers (40k-100k followers)
- Profile: Male influencers who focus on skincare, grooming, and lifestyle content.
- Reach: They have a dedicated and engaged following, which can lead to higher trust and conversion rates.
- Examples: Influencers who share daily skincare routines, product reviews, and grooming tips.
Fitness Influencers
- Profile: Male fitness influencers who also emphasize the importance of skincare as part of overall health.
- Reach: They can introduce the product to an audience that values health and wellness.
- Examples: Influencers who post workout routines, diet tips, and skincare advice.
Fashion Influencers
- Profile: Male fashion influencers who integrate skincare into their style and grooming content.
- Reach: They can appeal to followers who are interested in looking good and staying trendy.
- Examples: Influencers who share outfit ideas, grooming hacks, and skincare routines.
General Ideas
- Skincare Routines: Daily or nightly skincare routines featuring the product.
- Product Reviews: Honest reviews and first impressions of the product.
- Before and After: Showcasing the results of using the product over a period of time.
Creative Ideas
- Challenges: Skincare challenges where influencers use the product for a set number of days and document the results.
- Collaborations: Partnering with other influencers for joint content, such as skincare routines for different skin types.
- Interactive Content: Q&A sessions or live demonstrations where followers can ask questions about skincare and the product.
By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.
Influencermatchningslista
Kriterier för Influencer-matchning
Hämtad från kampanjbrief och marknadsanalys
- Målgrupp
- Male skincare influencers on TikTok and Instagram
- Kampanjmål
- Looking for male skincare influencers with over 40k followers on TikTok and Instagram. Ideal influencers should be male, aged 18-35, and create content focused on skincare routines, product reviews, and skincare tips.
- Influencer-persona
- Male influencers with over 40k followers on TikTok and Instagram, aged 18-35, creating skincare content.
- Innehållstema
- #MaleSkincare #SkincareRoutine #MensGrooming
- Plattform
- YouTube,Instagram
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111+Kandidater med Snabbsökning
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#1.Dr. Chris Tomassian
90%
Matchningspoäng
@Dr. Chris Tomassian
Board Certified Dermatologist
Founder @dermatology.collective
📧: paulina@thiswon.com
Not medical advice
Followers:
751.3K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
154794
Location:
United States
Passar för"Male skincare influencers on TikTok and Instagram"
This influencer is a board-certified dermatologist, which aligns perfectly with the brand's focus on skincare expertise. The content style is highly relevant to skincare routines and tips, making it an excellent fit for the campaign. The influencer's professional background adds credibility to the potential collaboration.
#2.Dr. Neera Nathan
90%
Matchningspoäng
@Dr. Neera Nathan
Harvard-trained dermatologist & skin cancer surgeon
Boston, MA📍
1M+ on social (Meta+TT)
Featured in @nytimes @voguemagazine @marieclairemag
Followers:
552.7K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
186556
Location:
United States
Passar för"Male skincare influencers on TikTok and Instagram"
This influencer is a dermatologist, which aligns perfectly with the brand's focus on skincare expertise. The content style is highly relevant to skincare routines and tips, making it an excellent fit for the campaign. The influencer's professional background adds credibility to the potential collaboration.
#3.Tarun Molri
80%
Matchningspoäng
@Tarun Molri
. Cert. Men’s Skin Care Consultant, USA 🇺🇸
. Men’s Grooming | Skin Care |
📍Delhi/Mumbai
Healthy skin @hkvitals TARUN10
👇🏻 30 DAYS CLEAR SKIN PROGRAM
Followers:
621.7K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
131832
Location:
India
Passar för"Male skincare influencers on TikTok and Instagram"
This influencer specializes in men's skincare and grooming, which aligns well with the brand's requirements for male skincare influencers. The content style is relevant to skincare routines and tips, making it a good fit for the campaign. The influencer's focus on healthy skin adds value to the potential collaboration.
#4.Dr. Usama Syed
@Dr. Usama Syed
My name is Dr. Usama Syed and I'm a Board Certified Dermatologist living and working in New York. I believe in scientific skincare content, without the marketing nonsense.
Disclaimer: The content provided on this YouTube channel is for educational and informational purposes only. It does not constitute medical or professional advice and should not be used as a substitute for professional medical advice, diagnosis, or treatment. While I, Dr. Usama Syed, am a professional in the field of dermatology, the information contained in these videos is general in nature and may not apply to your specific health needs. Personal healthcare and medical decisions should always be made in consultation with your personal physician or other qualified healthcare providers who can provide you with tailored medical advice. Please do not disregard or delay seeking professional medical advice because of something you have seen on this channel.
Followers:
195.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
4923
Location:
US
Passar för"Male skincare influencers on TikTok and Instagram"
This influencer is a board-certified dermatologist and creates educational content about skincare, which aligns well with the brand's focus on skincare routines and tips. However, the influencer's professional tone may not fully resonate with the younger audience the brand is targeting. Overall, this influencer is a good fit for the campaign due to their expertise in skincare.
#5.SoldaFades
@SoldaFades
👔Men’s Haircare | Skincare | Fragrance | Fashion
💈Barber & Mentor
🎬 1.2M on TikTok
📸 350k on Instagram
https://linktr.ee/soldafades
Followers:
14.4K|
Micro Influencer
Engagement Rate:
2.5%
Avg. View:
7019
Location:
GB
Passar för"Male skincare influencers on TikTok and Instagram"
This influencer focuses on men's haircare, skincare, fragrance, and fashion, aligning well with the brand's requirement for male skincare influencers. With a follower count of 14,400 on TikTok and 350k on Instagram, they exceed the 40k threshold. Their content style appears to resonate with the brand's desired messaging around grooming and self-care.
#6.Pete & Pedro
@Pete & Pedro
Pete & Pedro is an AMAZING men’s grooming line of products featured on Shark Tank led by Aaron Marino (Alpha M.) – one of the top men’s lifestyle, fitness, and grooming influencers.
The short story of how it all began is that Aaron wasn’t all that happy with the styling aids out there for his hip hair, so he decided to create a new hair care line. After some lengthy development time, P&P was created and grooming gold and Bueno Hair was struck!
Pete & Pedro is all about instilling grooming confidence in a fun, quirky, down-to-earth way helping men to achieve Bueno Hair! through our salon quality collection of styling and hair products. The line has now expanded to include everything from shave to beard to body. Get Some!
Followers:
100.0K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
981
Location:
US
Passar för"Male skincare influencers on TikTok and Instagram"
This influencer is associated with a men's grooming line and emphasizes grooming confidence, which aligns with the brand's focus on skincare for men. However, their follower count of 100,000 is below the ideal threshold for TikTok, which may limit their reach. The content style is engaging and relevant to the brand's desired themes.