Male influencers aged 30+ in the UK who focus on topics other than fitness, such as lifestyle, technology, travel, or business.

Product Positioning

The user's query does not specify a particular product or service. However, given the request for male influencers aged 30 or older in the UK who are not fitness professionals, we can infer that the product or service is likely targeted towards a mature male demographic. This could include a wide range of products such as grooming products, fashion, technology, lifestyle, or even financial services. The brand should position itself as catering to the needs and interests of mature men, emphasizing quality, sophistication, and practicality.

Target Customers

The ideal customer profile would be men aged 30 and above, likely residing in the UK. These individuals may have established careers, disposable income, and a preference for products that enhance their lifestyle. They might be interested in topics such as personal grooming, fashion, technology, travel, and financial planning.

Illustrative Examples:

1. John, 35, London: Works in finance, enjoys high-end grooming products, and is interested in the latest tech gadgets.
2. Mark, 40, Manchester: A small business owner who values practical and stylish fashion, and is keen on travel and lifestyle content.
3. David, 45, Birmingham: A professional in the tech industry, interested in financial planning and luxury lifestyle products.

Potential Influencer Matches

Types of Influencers:

1. Lifestyle Influencers: These influencers focus on various aspects of daily life, including fashion, grooming, and travel. They can effectively reach the target demographic by showcasing how the product fits into their sophisticated lifestyle.
2. Tech Influencers: Given the interest in technology among the target demographic, tech influencers can highlight the practical and innovative aspects of the product.
3. Fashion Influencers: Influencers who focus on men's fashion can help position the product as a must-have for the stylish, modern man.

Enriched Requirements:

• Male influencers aged 30 or older
• Based in the UK
• Not fitness professionals
• Have a following of similar demographic (men aged 30+)

Content Creation Ideas

General Ideas:

1. Product Reviews: Influencers can create detailed reviews of the product, highlighting its features and benefits.
2. How-To Guides: Step-by-step guides on how to use the product effectively.
3. Unboxing Videos: First impressions and unboxing experiences to generate excitement.

Creative Ideas:

1. Day in the Life: Influencers can incorporate the product into their daily routines, showing its practical use.
2. Before and After: Demonstrating the impact of the product over time.
3. Collaborative Giveaways: Partnering with influencers for giveaways to increase engagement and reach.

By leveraging these types of influencers and content ideas, the brand can effectively reach and engage with its target demographic, positioning itself as a go-to choice for mature men in the UK.