Micro-influencers, under 20k followers, individuals, located in Regina, SK, targeting college students or young adults.

Product Positioning

The college kickoff party event in Regina, SK, can be positioned as a vibrant and engaging social gathering aimed at fostering community among students and young adults. This event should emphasize themes of fun, connection, and local culture, appealing to the youthful spirit of the target audience. By highlighting the exclusivity of the event, such as limited tickets and special discounts through influencer referrals, the brand can create a sense of urgency and excitement.

For new products or services, consider integrating local elements that resonate with the community, such as partnerships with local businesses or artists. This approach not only enhances the event's appeal but also strengthens community ties, making it more attractive to potential attendees.

Target Customers

The ideal customer profile for this event includes:

• College Students: Individuals aged 18-24 who are looking for social activities to engage in at the start of the academic year. They value experiences that allow them to meet new people and enjoy local culture.

• Young Professionals: Recent graduates or young adults in the workforce who are interested in networking and socializing in a relaxed environment.

• Local Residents: Young individuals living in Regina who are looking for fun events to attend and support local initiatives.

Illustrative examples include:

• A first-year university student eager to make new friends and explore the local scene.

• A recent graduate looking to reconnect with peers and enjoy a night out.

• A local young adult who enjoys attending community events and discovering new experiences.

Potential Influencer Matches

To effectively promote the college kickoff party, consider the following types of influencers:

• Lifestyle Micro-Influencers: Individuals who share their daily lives, interests, and experiences. They can authentically promote the event by showcasing their excitement and encouraging their followers to join.

• Student Influencers: Current college students who have a strong presence on social media. They can relate directly to the target audience and create content that resonates with their peers.

• Local Content Creators: Influencers who focus on local events, culture, and lifestyle. They can highlight the event's significance within the community and attract attendees who are interested in supporting local initiatives.

Each type of influencer can leverage their unique connection with their audience to drive engagement and attendance at the event.

Content Creation Ideas

To maximize the event's visibility and engagement, consider the following content topics and ideas:

• Behind-the-Scenes Previews: Share sneak peeks of the event setup, including ticket giveaways and exclusive merchandise, to build anticipation.

• Influencer Takeovers: Allow selected influencers to take over the event's social media accounts for a day, sharing their preparations and excitement leading up to the event.

• Interactive Polls and Contests: Engage the audience by hosting polls about event details (e.g., drink choices) or contests for free tickets, encouraging followers to participate and share.

• Live Coverage: Plan for live social media coverage during the event, including stories, posts, and interactions with attendees, to create a sense of FOMO (fear of missing out).

• Post-Event Highlights: Share recap videos and photos showcasing the best moments from the event, encouraging attendees to tag themselves and share their experiences.

These content ideas can help create buzz around the event, encourage sharing, and ultimately drive attendance.