Micro influencers, 10k-100k followers, engaging content creators, primarily in news and health niches.

Product Positioning

The research tool providing unbiased news can be positioned as a reliable source of information in an era where misinformation is prevalent. Emphasizing its commitment to accuracy and low bias can resonate with audiences who are increasingly skeptical of traditional news sources. The product can be marketed as a solution for individuals seeking trustworthy information on various subjects, appealing to both casual news consumers and those who require in-depth research for professional or academic purposes.

Fresh angles for the brand could include highlighting user testimonials that showcase how the tool has positively impacted their understanding of current events or specific topics. Additionally, positioning the tool as a necessary resource for informed decision-making can attract users who value critical thinking and informed discussions.

Target Customers

The ideal customer profile for this research tool includes:

• Academics and Students: Individuals who require accurate information for research papers, projects, or studies. They value credible sources and thorough analysis.

• Professionals in Various Fields: This includes journalists, marketers, and business analysts who need reliable data to inform their work and decision-making processes.

• Informed Citizens: Individuals who are passionate about current events and seek to stay informed without falling prey to misinformation. They are likely to engage with content that promotes critical thinking.

• Health-Conscious Parents: Specifically, "health momas" who are interested in accurate health information and news that affects their families.

Potential Influencer Matches

To effectively promote the research tool, consider collaborating with the following types of influencers:

• News Commentary Influencers: These influencers analyze current events and provide insights, making them ideal for promoting a tool that offers unbiased news. Their audience is already engaged in discussions about news topics, making them receptive to the product.

• Educational Content Creators: Influencers who focus on educational content can demonstrate how the tool can be used for research and learning, appealing to students and professionals alike.

• Health and Wellness Influencers: Particularly those who focus on evidence-based information. They can promote the tool as a resource for finding accurate health news, which resonates with their audience's interests.

• Tech Reviewers: Influencers who specialize in reviewing apps and tools can showcase the research tool's features and benefits, reaching a tech-savvy audience that values innovative solutions.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• "Fact vs. Fiction" Series: Create videos or posts that debunk common myths or misinformation on trending topics, using the research tool to provide accurate information.

• User Testimonials: Share stories from users who have benefited from the tool, highlighting specific instances where it helped them make informed decisions.

• Interactive Q&A Sessions: Host live sessions where influencers answer audience questions using the research tool, demonstrating its practical application in real-time.

• Infographics and Data Visualizations: Develop visually appealing content that summarizes complex information found through the tool, making it shareable and engaging.

• Collaborative Content: Partner with influencers to create joint content that explores specific subjects in-depth, showcasing how the tool can facilitate research and discussion.

These strategies can help create a strong presence for the research tool in the market while effectively engaging the target audience.