Nano or micro-influencers in North America who share deals, provide advice, educate their audience, and create lifestyle content. They should have an engaged audience interested in saving money and finding deals.

Product Positioning

The product in question is a Gift Card and Cash Back discount app. This app can be positioned as a money-saving tool that helps users maximize their purchasing power by offering discounts and cash back on various purchases. In the existing market, this app can be positioned as a convenient and user-friendly solution for budget-conscious consumers who are looking to save money on everyday expenses and special purchases.

Target Customers

The ideal customer profile for this app includes:

• Budget-conscious consumers: Individuals who are always on the lookout for deals and discounts to save money on their purchases.
• Tech-savvy shoppers: People who are comfortable using mobile apps and online platforms to find the best deals.
• Frequent shoppers: Consumers who make regular purchases and can benefit from accumulating cash back rewards over time.
• Gift givers: Individuals who frequently buy gift cards for friends and family and would appreciate the added benefit of cash back.

Illustrative examples:

• A young professional who uses the app to save money on groceries and dining out.
• A parent who uses the app to buy gift cards for their children's birthdays and earns cash back in the process.
• A college student who uses the app to find discounts on textbooks and school supplies.

Potential Influencer Matches

Deal-Focused Influencers

These influencers specialize in sharing deals, discounts, and money-saving tips with their audience. They can effectively promote the app by highlighting the various deals and cash back opportunities available.

Educational Influencers

Influencers who focus on educating their audience about personal finance, budgeting, and smart shopping habits. They can create content that explains how the app works and how it can help users save money.

Lifestyle Influencers

Influencers who share their daily lives, including shopping habits and tips. They can integrate the app into their content by showing how they use it to save money on their purchases.

Micro-Influencers

Influencers with a smaller but highly engaged following. They can provide a more personalized and authentic promotion of the app, which can resonate well with their audience.

Content Creation Ideas

General Ideas

• How-to Guides: Create step-by-step guides on how to use the app to find the best deals and earn cash back.
• User Testimonials: Share stories and testimonials from real users who have saved money using the app.
• Comparison Posts: Compare the app's deals and cash back offers with other similar apps to highlight its advantages.

Creative Ideas

• Challenge Series: Launch a "Savings Challenge" where influencers document how much they can save using the app over a month.
• Unboxing and Hauls: Influencers can do unboxing videos or shopping hauls showing the items they purchased using the app and the savings they achieved.
• Seasonal Promotions: Create content around seasonal events (e.g., back-to-school, holiday shopping) to show how the app can help users save during these times.

By leveraging these types of influencers and content ideas, the app can effectively reach its target audience and position itself as a valuable tool for saving money.