Nutritionists or health experts based in Egypt, active on Instagram, YouTube, or TikTok, creating content on nutrition tips, healthy recipes, and wellness advice.

Product Positioning

The product or service in question appears to be related to nutrition, specifically targeting the Egyptian market. To position this product effectively, it should emphasize the unique benefits and relevance of nutritional advice tailored to the Egyptian lifestyle and dietary habits. Highlighting local ingredients, traditional dishes, and culturally relevant health tips can create strong connection with the audience.

Target Customers

The ideal customer profile would include:

• Health-conscious individuals: People who are actively seeking to improve their diet and overall health.
• Young professionals: Individuals who are busy but want to maintain a healthy lifestyle.
• Parents: Those looking to provide better nutrition for their families.
• Fitness enthusiasts: People who are into fitness and need nutritional guidance to complement their workout routines.

Illustrative examples:

• A 30-year-old female professional in Cairo who is looking for quick meal ideas.
• A 40-year-old father in Alexandria who wants to ensure his children are eating nutritious meals.
• A 25-year-old male fitness enthusiast in Giza who needs a diet plan to support his training regimen.

Potential Influencer Matches

Nutrition Experts

• Local Nutritionists: Professionals who can provide credible and culturally relevant advice.
• Dietitians: Experts who can create personalized diet plans and share success stories.

Fitness Influencers

• Personal Trainers: Those who can integrate nutritional advice with fitness routines.
• Fitness Bloggers: Individuals who share their fitness journeys and dietary tips.

Lifestyle Influencers

• Health Bloggers: Influencers who focus on overall wellness, including nutrition.
• Parenting Influencers: Those who can share family-friendly nutritional advice.

Each type of influencer can reach the target customers by providing tailored content that resonates with their specific needs and interests.

Content Creation Ideas

General Ideas

• Healthy Recipe Videos: Showcasing quick and easy recipes using local ingredients.
• Nutrition Tips: Daily or weekly tips on maintaining a balanced diet.
• Success Stories: Sharing testimonials from people who have benefited from the nutritional advice.

Creative Ideas

• Cooking Challenges: Engaging the audience with challenges to create healthy versions of traditional dishes.
• Live Q&A Sessions: Interactive sessions where influencers answer nutrition-related questions.
• Collaborative Content: Partnering with fitness influencers to create comprehensive health and fitness plans.

These content ideas can help create engaging and shareable content that aligns with the brand and has the potential to go viral.