Influencers who are music enthusiasts, regularly attend concerts, and have an engaged following in Orlando. They should be active on Instagram, TikTok, and YouTube, sharing content about live music events and the local music scene.

Product Positioning

The brand is focused on selling concert tickets, which positions it within the entertainment and live events market. The product is highly experiential, appealing to individuals who enjoy live music and social gatherings. To stand out in the market, the brand can emphasize exclusive access, early bird discounts, and VIP experiences to create a sense of urgency and exclusivity.

Target Customers

The ideal customer profile includes:

• Age Group: Primarily 18-35 years old, as this demographic is most likely to attend concerts and engage with music-related content.
• Location: Residents of Orlando, Florida, or those willing to travel to Orlando for concerts.
• Interests: Music enthusiasts, concert-goers, and individuals who follow music trends and artists.
• Behavior: Active on social media, frequently engage with music-related content, and have a history of attending live events.

Illustrative examples:

1. College Students: Young adults who are looking for social activities and enjoy live music.
2. Young Professionals: Individuals with disposable income who seek entertainment options after work or on weekends.
3. Music Fans: Followers of specific genres or artists who are likely to attend concerts and share their experiences online.

Potential Influencer Matches

Music Enthusiasts

Influencers who frequently attend concerts and share their experiences. They can create content around the excitement of live events, ticket giveaways, and exclusive backstage access.

Local Influencers

Orlando-based influencers with a healthy following who can promote local events and create a sense of community. They can highlight the convenience and benefits of attending concerts in the area.

Lifestyle Bloggers

Influencers who cover a broad range of topics, including entertainment, fashion, and social events. They can integrate concert promotions into their lifestyle content, appealing to a wider audience.

Micro-Influencers

Influencers with a smaller but highly engaged following. They can create more personalized and authentic content, which can be particularly effective for niche music genres or specific concert events.

Content Creation Ideas

Concert Experience Vlogs

Influencers can create vlogs documenting their entire concert experience, from purchasing tickets to attending the event. This content can highlight the ease of buying tickets and the excitement of the concert.

Ticket Giveaways

Collaborate with influencers to host ticket giveaways. This can increase engagement and reach, as followers are likely to share the giveaway with their friends.

Behind-the-Scenes Content

Provide influencers with exclusive access to behind-the-scenes content, such as artist interviews or backstage tours. This can create a sense of exclusivity and attract more followers.

Countdown and Hype Posts

Influencers can create a series of posts leading up to the concert, building anticipation and excitement. This can include countdowns, sneak peeks, and teaser videos.

User-Generated Content Campaigns

Encourage influencers to ask their followers to share their own concert experiences using a specific hashtag. This can create a community around the brand and increase organic reach.

By leveraging these strategies, the brand can effectively reach its target audience and drive concert ticket sales through influencer marketing.