Influencers based in Oshkosh, Wisconsin, active on social media platforms.

Product Positioning

The query does not specify a particular product or service. However, given the focus on finding social media influencers in the Oshkosh, Wisconsin area, we can infer that the brand or service is likely targeting a local audience. The product or service could be anything from a local business, event, or community initiative to a regional product launch. Positioning should emphasize local relevance, community engagement, and regional pride.

Target Customers

Without specific details on the product or service, we can generalize the target customers as residents of Oshkosh, Wisconsin, and the surrounding areas. These customers are likely to be interested in local events, businesses, and community activities. They may range from young adults to middle-aged individuals who are active on social media and value local connections.

Illustrative Examples:

• Young professionals who enjoy dining out and attending local events
• Families looking for community activities and local services
• College students from the University of Wisconsin-Oshkosh who are engaged in campus and city life

Potential Influencer Matches

Local Lifestyle Influencers

These influencers focus on local events, dining, and lifestyle content. They can effectively reach residents who are interested in exploring what Oshkosh has to offer.

Community Leaders and Activists

Influencers who are involved in community initiatives and local causes can help promote services or products that have a community impact or social responsibility angle.

University Influencers

Students or faculty members from the University of Wisconsin-Oshkosh who have a strong social media presence can help reach the younger demographic, particularly college students.

Family and Parenting Influencers

Local influencers who focus on family and parenting can help promote products or services that cater to families and children.

Content Creation Ideas

General Ideas

• Local Event Coverage: Collaborate with influencers to cover local events, festivals, or community gatherings, showcasing the product or service in a real-world context.
• Behind-the-Scenes: Provide influencers with exclusive behind-the-scenes access to your business or event, creating a sense of exclusivity and insider knowledge.

Creative Ideas

• Local Challenges: Create a local challenge or contest that encourages community participation, with influencers leading the charge and sharing their experiences.
• Day in the Life: Have influencers create "Day in the Life" content that integrates your product or service into their daily routines, highlighting its relevance and utility.
• Community Stories: Partner with influencers to share stories of local residents who have benefited from your product or service, adding a personal and relatable touch.

By focusing on these strategies, you can effectively leverage local influencers to reach and engage your target audience in Oshkosh, Wisconsin.