Sports influencers with a strong following in the sports and gaming communities. They should be able to create engaging content that appeals to potential commissioners.

Product Positioning

The company in question is a real money gaming company, which suggests that it operates in the online gaming and gambling sector. The campaign's focus is on bringing in more commissioners, which likely refers to individuals who can manage or oversee gaming activities, tournaments, or leagues. This positioning places the company in a niche market that combines elements of sports, gaming, and possibly eSports.

To best position the brand in the existing market, the company should emphasize the following angles:

• Trust and Security: Highlight the safety and fairness of the gaming platform.
• Excitement and Engagement: Showcase the thrill and competitive nature of the games.
• Community and Leadership: Promote the role of commissioners in building and managing vibrant gaming communities.

Target Customers

The ideal customer profile for this campaign would include:

• Sports Enthusiasts: Individuals who are passionate about sports and enjoy engaging in related activities.
• Gamers: People who are already involved in online gaming or eSports.
• Potential Commissioners: Individuals with leadership qualities who are interested in managing and organizing gaming events.

Illustrative examples of target customers:

1. John, 28, Sports Fanatic: John follows multiple sports leagues and enjoys participating in fantasy sports. He is competitive and loves the idea of managing his own league.
2. Sarah, 22, Avid Gamer: Sarah spends a significant amount of her free time playing online games and is active in gaming communities. She is interested in taking on a leadership role within these communities.
3. Mike, 35, Community Leader: Mike has experience organizing local sports events and is looking for new opportunities to engage with the sports and gaming community online.

Potential Influencer Matches

Sports Influencers

• Professional Athletes: Athletes who have a strong online presence and can lend credibility to the gaming platform.
• Sports Commentators and Analysts: Individuals who provide insights and commentary on sports events and have a dedicated following.

Gaming Influencers

• eSports Players: Professional or semi-professional gamers who participate in competitive gaming.
• Gaming Streamers: Popular streamers on platforms like Twitch or YouTube who have a large and engaged audience.

Community Leaders

• Fantasy Sports Experts: Influencers who specialize in fantasy sports and have a following of sports enthusiasts.
• Event Organizers: Individuals who have experience in organizing sports or gaming events and can attract potential commissioners.

Content Creation Ideas

General Ideas

• Tutorials and How-Tos: Create content that explains how to become a commissioner, manage leagues, and organize tournaments.
• Behind-the-Scenes: Show the inner workings of the gaming platform and the role of commissioners.

Creative Ideas

• Commissioner Challenges: Host challenges where influencers compete to become the best commissioner, with followers voting and engaging.
• Live Q&A Sessions: Organize live sessions with influencers where they answer questions about being a commissioner and share their experiences.
• Collaborative Events: Partner with influencers to host online tournaments or leagues, showcasing the role of commissioners in action.

By leveraging these strategies, the real money gaming company can effectively reach and engage their target audience, while also attracting potential commissioners to their platform.