Travel influencers with a focus on boutique hotels, aged 25-45, active on Instagram and YouTube, creating visually appealing content.

Product Positioning

Boutique hotels are often characterized by their unique design, personalized service, and intimate atmosphere. They cater to travelers seeking a more personalized and authentic experience compared to larger hotel chains. Positioning the brand in the travel market involves highlighting these unique features, emphasizing exclusivity, and showcasing the local culture and experiences that the boutique hotel offers. The brand can also focus on sustainability, local partnerships, and bespoke services to differentiate itself from competitors.

Target Customers

The ideal customer profile for boutique hotels includes:

• Young Professionals and Millennials: Individuals aged 25-40 who value unique experiences and are willing to spend more for personalized services.
• Affluent Travelers: High-income individuals who prioritize luxury and exclusivity in their travel experiences.
• Cultural Enthusiasts: Travelers interested in local culture, art, and history, seeking immersive experiences.
• Eco-Conscious Travelers: Individuals who prefer sustainable and environmentally friendly accommodations.

Potential Influencer Matches

• Travel Bloggers and Vloggers: Influencers who specialize in travel content and have a strong following among young professionals and millennials. They can create engaging content showcasing the unique aspects of the boutique hotel.
• Luxury Lifestyle Influencers: Influencers who focus on luxury travel and lifestyle, appealing to affluent travelers. They can highlight the exclusivity and bespoke services of the hotel.
• Cultural Influencers: Influencers with a focus on art, culture, and history, who can attract cultural enthusiasts by sharing stories and experiences related to the local culture.
• Sustainability Advocates: Influencers who promote eco-friendly travel and can appeal to eco-conscious travelers by emphasizing the hotel's sustainable practices.

Content Creation Ideas

• Virtual Tours: Create immersive virtual tours of the hotel, showcasing its unique design, amenities, and local surroundings.
• Behind-the-Scenes Content: Share stories about the hotel's history, design process, and the people behind its operations.
• Local Experience Guides: Collaborate with influencers to create guides on local experiences, such as cultural events, culinary tours, and hidden gems.
• Sustainability Stories: Highlight the hotel's sustainable practices and partnerships with local communities through engaging storytelling.
• Guest Testimonials: Feature testimonials from past guests, sharing their unique experiences and memorable moments at the hotel.