Travel enthusiasts aged 18-35 in the Philippines, active on Instagram, YouTube, or TikTok.

Product Positioning

The focus is on travel influencers in the Philippines, suggesting a campaign related to travel, tourism, or hospitality. The product or service could be a travel agency, a hotel chain, a tour package, or a travel-related app. Positioning should highlight unique experiences, cultural richness, and the natural beauty of the Philippines. Emphasizing sustainable and authentic travel experiences can differentiate the brand in a competitive market.

Target Customers

The ideal customer profile includes:

• Young professionals and millennials seeking adventure and cultural experiences.
• Families looking for vacation destinations with diverse activities.
• International tourists interested in exploring Southeast Asia.
• Eco-conscious travelers who prioritize sustainable tourism.

Examples include a young couple planning a romantic getaway, a family organizing a summer vacation, or a solo traveler exploring new cultures.

Potential Influencer Matches

• Travel Bloggers/Vloggers: Influencers who create detailed travel guides and itineraries can showcase the brand's offerings and reach adventure-seeking audiences.

• Lifestyle Influencers: Those who focus on lifestyle and leisure can appeal to families and young professionals looking for relaxation and luxury experiences.

• Eco-Travel Influencers: Influencers who promote sustainable travel can align with eco-conscious customers and highlight the brand's commitment to responsible tourism.

• Local Influencers: Filipino influencers with a strong local following can effectively engage domestic tourists and promote regional travel.

Content Creation Ideas

• Destination Highlights: Create content showcasing hidden gems and popular tourist spots in the Philippines, emphasizing unique experiences.

• Cultural Immersion: Develop stories around local traditions, festivals, and cuisine to attract culturally curious travelers.

• Sustainable Travel Tips: Share tips and guides on eco-friendly travel practices, aligning with the brand's sustainability focus.

• Travel Challenges: Organize interactive challenges or contests that encourage followers to share their travel experiences, increasing engagement and brand visibility.

• Behind-the-Scenes: Offer a glimpse into the making of travel experiences, such as hotel operations or tour preparations, to build authenticity and trust.