Tunisian influencers living in Riyadh, active on Instagram or TikTok, focusing on lifestyle and cultural content.

Product Positioning

The brand or product should be positioned to appeal to both Tunisian expatriates and the broader Middle Eastern market, particularly in Riyadh. Highlighting cultural connections, shared values, and lifestyle similarities can create a strong emotional appeal. If the product is new, consider emphasizing its unique features or benefits that resonate with the Tunisian community in Riyadh, such as authenticity, quality, or innovation.

Target Customers

The ideal customer profile includes Tunisian expatriates living in Riyadh, who are likely to be interested in products or services that remind them of home or enhance their lifestyle in a new environment. Examples include:

• Young professionals seeking cultural connections
• Families looking for community-oriented products
• Students interested in lifestyle and entertainment

Potential Influencer Matches

• Tunisian Lifestyle Influencers: These influencers can connect with the target audience by sharing content that resonates with their cultural background and current lifestyle in Riyadh.

• Expat Community Leaders: Influencers who are active in the expatriate community can effectively reach and engage with Tunisian expatriates.

• Middle Eastern Lifestyle Influencers: Influencers who focus on lifestyle content in Riyadh can help bridge the gap between Tunisian culture and the local environment.

Content Creation Ideas

• Cultural Fusion: Create content that blends Tunisian and Saudi cultures, such as cooking shows, fashion collaborations, or cultural events.

• Expat Stories: Share stories and experiences of Tunisian expatriates living in Riyadh, highlighting their challenges and successes.

• Lifestyle Tips: Offer tips and advice on living in Riyadh as a Tunisian, including local hotspots, cultural events, and community gatherings.

• Interactive Campaigns: Engage the audience with interactive content, such as polls, quizzes, or challenges that encourage participation and sharing.